Having a YouTube channel is beneficial since it increases brand awareness and makes your content searchable on YouTube. Is there, however, a way to maximize your video material outside of promote YouTube music?

I am a firm believer in using your own website as a hub for anything you do outside of it, including promoting your video content. There are several causes for this, the most important of which are:

You own your website, so you can control user flows, engage your readers, and even re-target them in the future. You don’t have that option with third-party platforms, especially YouTube, which isn’t designed for off-platform traffic. Your website is where your community gathers; you want to provide them with a variety of information and resources.

Your website is where your community lives, so you want to provide them with a variety of information and share everything you do online with them, including promote YouTube music videos.

Video content also aids in increasing your site’s organic visibility, as Google’s search result pages increasingly include video features.

Here are a few key measures for promoting and marketing your YouTube material on your own website.

1.For each of your videos, create a landing page

If you made a video to go along with your current blog article, you’ve already completed this step. But what if your video is a webinar or a vlog and you don’t have a video landing page on your website yet?

Then you’ll have to make it! Here’s how to do it:

1.1. Write a complete transcript or extensive textual description of your video’s content

Not only would offering a comprehensive video transcript or a detailed video description make your video more accessible to persons with visual disabilities or issues, but it will also make it more Google-friendly (since Google still needs textual content to crawl and index any content). This phase is simple whether your video is an interview or a webinar. If you don’t want to do it yourself, you can utilise a site like Speechpad.com to make a transcript.

If your video is a vlog, you may find it difficult to come up with compelling material, which is where Text Optimizer may help. The programme will recommend a variety of angles and concepts to help you build a video description that is optimised:

1.2. Make use of the Video Schema

Video schema will assist Google in generating a rich snippet that includes the video thumbnail, resulting in increased hits on your video:

This programmed will make your life much easier by extracting video schema from the YouTube schema. It will also assist you in navigating through it. You can copy the code and paste it onto your page, but I’d change the video description to make it unique (instead of using one from YouTube).

1.3. Make changes to the embed code

Finally, if you’re using YouTube’s default code, make sure that when your video finishes playing, it doesn’t show any related videos. Viewers may leave your site to watch (possibly rival) material because of related videos:

Obviously, we want our own page visitors to focus on our material rather than be distracted by third-party films.https://www.postingtree.com/

You used to be able to set this as one of the player options. However, YouTube took away that ability:

This will not hide related videos, but it will assure that they are from your own channel rather than someone else’s:

So, if you embed a video on your own site, don’t forget to include this information right after the video URL in the code (no space is needed).

2.Instead of promoting your YouTube channel, promote your Facebook page

Instead of pushing your promote YouTube music page, now that you have a landing page on your own site with your video on it, consider putting time, money, and effort into advertising it.

I have a few compelling arguments for this:

If you share a direct YouTube video link, it will automatically play whenever someone clicks it. Because YouTube favors “deep views” (i.e. those who watch more than the opening of a video), those inadvertent auto-plays may potentially transmit negative signals to YouTube.

If you ever want to change your video, you’ll need to upload it to a new URL, which will render all of your previous links and shares obsolete. You’ll be able to update the embed code without changing the URL if you concentrate on promoting your own page.

Content Cal is the ideal platform for promoting your own page across many media with a single mouse click. It also keeps your hair looking good.

It’s also a good idea to advertise your URL with Viral Content Bee, which puts your content in front of eager social media influencers looking for high-quality, relevant content to share on their channels:

You can also transform your video into other content formats using content repackaging strategies to vary your social media channels while advertising the same asset. For example, you may use this free tool to convert any movie into a GIF:

3.Increase the amount of time your on-site video viewers are engaged

The advantage of using your own website to sell your video content is that it allows you to keep your video visitors engaged with your site. Alter, for example, can be used to encourage people to continue browsing the site and follow your conversion path:

To engage your video viewers with your site, Alter employs Artificial Intelligence to provide content recommendations and exit-intent popups.

Custom conversion paths can be created based on the video content that each on-site video is engaged with. Finteza allows you to establish on-site advertising campaigns and set conversion targets based on completed events. You have more control over engagement and conversion methods if you focus on marketing your own page (rather than a YouTube video page).

Conclusion

In almost any area, keeping an active YouTube channel is almost always a good idea. Don’t stop there, though. Don’t forget the basics: your website should be at the centre of your video marketing strategy. Self-hosted video material can provide you even more control. Then you’ll be able to branch out. To get the most out of your video content creation efforts, use a variety of video advertising outlets in addition to your own site (and your existing community).

Investing in TikTok advertisements, using IGTV and Story Ads, employing the Facebook Advertising network, promoting your video on Twitter, and so on are some more options. The more you do, the more varied the results will be and the more audiences you’ll be able to reach. Best of luck!