I see SEO strategy as a mix between following a more or less fixed set of rules and paying attention to the specific parameters of each case. To summarize, I would say that the concept is based on the intrinsic and disruptive variations of all elements.
We can’t say for sure that these 14 SEO strategies are the ultimate solution to improve your Google ranking in all situations.
But they are certainly a good starting point and the basis for more detailed and specific search engine optimization.
The theme of this article is
- Publish the best quality content possible
- Using blogs to improve indexing
- Placing PDF documents in SERPs
- Submit a sitemap to the Search Console
- Make the best use of Google’s meta-tags
- Creating SEO-friendly URLs for your pages
- SEO positioning and quality links
- Google updates and SEO
- Google likes fresh content
- Don’t forget internal links
- Checking your site’s position on Google
- Positioning your site with photo optimization
- Outbound links: Thanks to your content
- Analyze the SERPs and make the most of them
- Improve your SEO planning
Publish as much quality content as possible
Content is king, that’s the basic principle. The best way to leverage search engines and good inbound links and rank in Google is to have really good text. But more importantly, the perspective has changed.
In the past, the goal was to publish text and let Google know that quality existed as an added value. The crawlers read the text to determine the SEO graph, but not anymore. Your goal is not to fill your pages with text, but to give people what they need.
You need to do this in the best way possible, by removing redundant phrases and unnecessary text. In fact, we use videos, images, and graphics to cover the topic in the best possible way and in a satisfactory way. To reach the first position in search engines, it is not enough to repeat keywords, work with synonyms or write sentences. It is enough to subscribe, which simplifies SEO in Calgary.
Blogging to improve indexing
Want to be found on more search queries? Create a blog and publish articles to be found by people who need your help.
This is inbound marketing, and SEO is an essential part of this dynamic. To be effective, however, you need to do good keyword research.
In our analysis, we look for common themes and related phrases associated with keywords. In other words, there are themes that need to be addressed and secondary keywords that indicate what people want to achieve with the content.
How to get there – Google Suggest is a good place to start, but for a more in-depth look, you can use the SEO Answer The Public text tool.
Put your PDF document in the SERP
Sometimes people look for other formats besides web pages to get better answers. For example, they want a form or a table they can download, print, and take with them on a USB stick. So keyword research should be able to highlight this need. In addition, you need to make sure that the PDF file is SEO-friendly.
Submit your sitemap to the search engine console.
One way to improve your site’s visibility on Google is to add a sitemap to the webmaster section. via Search Console, where there is a dedicated XML section to help Google find your site’s content. file to help Google find your site’s content.
Do you know what one of the most important things you can do to improve your Google ranking is? Edit your meta tags, which are effective in communicating with search engines.
The first and most important is the title tag. It should not be listed, but in the official Mountain View guidelines, it is considered the highlight of the listing.
This is because TITLE is the most important of the meta tags for ranking on Google. The keywords you entered are important for the search engines. Even if you find immediately after a meta description that is not directly relevant from the SEO point of view.
But they can influence clicks on your website, and that’s precisely what search engine marketing (SEM) is all about. In other words, it’s about attracting visitors to your website.
By the way, do you know the difference between SEO and SEM? Once you’ve considered this question, we suggest you take a look at our detailed optimization guide.
- Title tags
- Meta description
- H1 tag
Finally, don’t forget that your blog or website needs a detailed title tag, not just a simple “Site Title – Home”, “Site Title – Who I am”, etc.
If you’re working on the WordPress platform and want to change these settings, you don’t have much choice: install WordPress SEO by Yoast or All In One SEO Pack.
Create SEO-friendly URLs for your pages.
Quality URLs are very important for SEO of WordPress and other CMS. The empirical formula is simple and based on clear points
What should an SEO-friendly URL look like to rank well with Google? Short, explaining the central theme, easy to read, and memorable. It should be specific to the information economy, as there is no point in adding random keywords.
should pay attention to the settings of WordPress.
In this CMS, when you open your blog, there is a permalink setting that is totally outside the logic of search engine optimization. Namely by ID number.
It’s best to implement a customizable solution right away, starting with the title words, which can be changed before publication.
When developing your link popularity strategy, you should always keep in mind that quality is more important than quantity. Just because you’ve discovered the existence of a private blog network doesn’t mean that you shouldn’t inflate your website’s profile with links from a project that was only launched yesterday, perhaps on a free platform. It’s a difficult, even risky exercise.
Instead, think about developing a good guest blogging business and offering something useful to your readers. For example, guides, free content, exclusive guides, case studies, etc.
It’s not easy to make money with links, or at least that’s not what I’m trying to say. However, along with SEO and digital PR work, it’s the surest way to get quality links.
You should be aware, however, that paid links are likely to be penalized by Google.
Google updates and SEO planning
While you shouldn’t get hung up on updates (the so-called algorithm updates), the news shouldn’t get out of hand. Is it? Search engines are constantly working to change the SERPs. And it’s important to keep an eye on the situation.
Read more: Are SEO Services In London Cheaper?
Find out what happened after the update, look at the drops and gains, but don’t immediately take action without knowing anything. The Medical update taught us that the best solution is not to act. But to observe.
Google likes your fresh content.
That’s right, Mountain View wants to read updated text that provides the right information to site visitors. It’s worth mentioning that we don’t encourage anyone to arbitrarily manipulate text, but to update old articles to provide useful information. In other words, we aim for concrete improvements that cannot be achieved by simply adding a couple of keywords.
This also applies to technical work. Optimization does not last forever. The Internet is constantly evolving, so we must always be ready to modify our work according to new developments: The positioning in Google must always be worked on in advance.
Make sure that your site is visible and has a good network of internal links. However, it is important to note that they should not be used randomly. The value of a page comes from its internal links, which increase the value of what they link to.
This means that you must carefully decide how many and what type of links to insert on a single page, and these are the factors that weigh heavily in the eyes of Google and users.
Always remember to pay as much attention as possible to the anchor text, as this is the element from which users and crawlers deduce the content on the other side of the link. Of course, in such cases, it is important to use clear language.
Finding your site on Google
It takes a lot of care to improve the ranking of your pages. But you also need to be able to understand what the results are. So you need to be able to check your site’s ranking on search engines. What do you need? There are a number of tools.
I use Semrush, which is paid, but there are others that you can use for free to check your Google ranking. They are the following
These SEO tools help you understand how the SERPs work and how you are. Ranked as a result of your work. Pointing your work in the right direction also means understanding what you’ve done to change direction or keep working to get results.
Positioning your website with photo optimization
Many searches are done via photos and the visual part of Google. That’s why it’s important to optimize your photos.
This can be done by inserting alt tags, improving captions and file names, and optimizing content with online image brightening tools. This will improve page loading and the speed of your blog. Usability is a priority.
Your SEO plan is not only about inbound links, but also quality content from authoritative sources. It must provide your readers with the best possible results. That means you need to clearly explain where your ideas come from.
If the resource is relevant and of the highest quality, you should not skimp on outbound links. The most important thing is to look for bad links from time to time. I use a link checker for broken links.
Analyze your search results to get the most out of them.
To work on your ranking in Google, you need to analyze the SERPs. This way, you can study how others value their sites. The most important thing is to know what the search engines want in this situation.
You may also be able to evaluate the use of images and videos in your specifications. Try to get more positions in the SERPs by publishing multimedia content, especially on YouTube. If you see a carousel of photos and clips in the SERPs, always keep in mind that Google is offering something that people like.
Sara has completed her education in marketing and started her career as a digital marketer. She is a content writer by profession. And she would love to add multiple things to her knowledge that she can add to her writing style. She writes about the services of good SEO companies in Lahore like web development, SEO services, social media marketing, and web hosting.