Started a website but are still in search of traffic? Many website owners start their website by thinking that there will be a huge flow of traffic and they can make a lot of money online.
But that’s not the case! In order to increase website traffic, you need to be consistent and patient at the same time.
Below are some of the amazing methods where you can read how to increase website traffic and sales for your business.
So what is so special about article marketing? When you first put up a website or blog, it can take quite a while for the search engines to notice your site due to lack of popularity.
But when you write an article and have it published on a popular site, you pick up their popularity and your site will start to get spiders more frequently. How simple is that?
The hardest part about article marketing is actually writing the article. So the first thing you want to do is your keyword research.
I am going to assume that you already have your niche picked out and a website or blog. You want to find keywords that pertain to your niche but are also low-competition keywords.
For keyword research, you want to use Google AdWords Keyword Tool. You want to aim for keywords that are under 5000. Using the correct low-competition keywords will bring you traffic for a long time.
Using the list of low competition keywords that you just made, you want to select one of the keyword phrases to focus your article on.
This keyword phrase should also be used in your title. Also, because of this keyword list you just made, you now have keywords for future articles.
While you are writing your article, pretend that you are having a simple conversation with someone you know. You want to keep your article relaxed and simple.
You also want to keep in mind whom you are writing to, what are they looking for, why do they need your product, and how can you benefit them.
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Social Media Marketing and Viral Marketing:
Social media marketing is a huge buzzword in the internet marketing arena today and if you are not using it then you definitely are missing out on an excellent source of website traffic.
Set up your Facebook page, Twitter account, social bookmarking, and content sharing accounts, and get involved in as many social media sites as you can manage effectively.
Social media marketing combines the power of word-of-mouth or relationship marketing with the global reach of the internet for a marketing effect that is difficult to beat.
Another internet marketing strategy that is difficult to beat is viral marketing.
Create an e-book or piece of software and give this to others with your ad embedded in it and then encourage them to give it away to others. If this is of good quality then you should soon notice the increased traffic to your website.
Create Quality Content:
It is important that you have to evaluate the quality of the content of your website.
Search engines are getting smarter and more sophisticated than has been equipped with a program capable of analyzing a website or blog. If your site has quality articles, the opportunity for your website to enter the first page of search engines will be more wide open.
Internet visitors will only see the first page of search results and most search engines will only display the ten websites that are closely related to the keywords entered.
If your site can enter the first page of search results, visitors will give more attention to your website and your website traffic will increase.
Visitors will find quality information that can provide the answers they are looking for and if you have quality articles, visitors will be on your website for a long time.
With quality content, you will get many visitors and this will provide benefits to you. With a lot of traffic, you get a great opportunity to get a lot of money for maintaining your site.
Also Read – Complete SEO Checklist for Web Developers
You can find a lot of great traffic at video sites. People all over the world have grown up on Television. That does not automatically translate into website traffic.
Once you produce the work, you can post it on community sites, blogs, your website, video sites, and other alternatives.
The trick is to get the marketing plan for your video distribution before you get your commercial or more correctly; infomercial completed.
It is vital that you have at least five of the following eight components factored into your video marketing plan.
1. Examine your niche market and research your completion. You must be thoroughly familiar with the people you wish to attract to your website. It is not enough to come up with a great idea for a video. You must beat the odds for recognition.
- Do a complete search of the Internet for similar videos and websites for your niche product or service. Check out the popular and not-so-popular video sites for similar topics as yours.
See what others are doing before you begin and learn from them. Go to their websites and examine their structure. Check their Alexa rankings to see how popular they really are.
3. Create a plan of action for your video marketing campaign. Know when you will be executing each step and what to prepare for each. Layout storyboards and sketches for your video. If you are going to produce more than one, plan ahead for extended production.
- Gather your tools for production. Know the tools of your trade. If you are serious about promoting yourself with video, study video production for the web and experiment a while before producing the real thing.
- Subscribe or sign up to all the various sites that you will be using for promoting your videos. This is a must for your marketing plan. You must also have a blog to post your videos.
- Thoroughly plan your video in every detail for the best look and presentation for your market’s taste. Don’t rely on what you think your market wants, do the legwork to find out before proceeding with your plan.
- Be sure that your website is prepared to capture and or convert your viewers after they have seen your video.
- Prepare your schedule properly for ongoing marketing and video production.
You must be prepared to achieve success. That means learning your craft. If you hire someone to do the videos for you, you still need to market them effectively.
There are millions of videos that don’t become overnight sensations but do drive massive targeted traffic to very successful websites.
Also, read – Definition of SEO & SEM
Simple Website Design:
Keep your website design simple so that your customers can navigate easily between web pages, find what they want, and buy your products or services.
Submit your web pages to most of the popular Search Engines (SE) and key directories-submit every web page not just your homepage. Hire a professional to do it if you do not know-how.
Make sure they do a manual submission. Keep track of changes in SE algorithms and processes and modify your website accordingly.
Monitor your competitors and top-ranking websites to see what they are doing right. Like web designs, navigation, content, keywords, etc.
Use tracking to see where your traffic is coming from. Making the customer’s visit is very easy and gives them plenty to remember you by, like a newsletter, free reports, discount coupons, etc.
Show expertise of your products and services by writing and submitting articles for your website.
Use simple payment and shipping methods to make your customer’s experience fast and easy. Change the look of your website often so it does not become static, treat it like a real storefront.
Make sure people know about your website and what you have to offer. Use the methods that I have told you above and be consistent with that and you’ll definitely see the results.
I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate into the online world easily.