A major element of any marketing strategy is a social media content calendar. It’s a tool that helps you stay organized, increase engagement and get better results from each post you share. But creating one can be tricky! There are plenty of ways to create your own social media calendar. But we’ve put together some tips on how to do just that in this article.
What is a content calendar?
Making a social media posting plan is known as a content calendar. It helps you to stay on track, avoid missing deadlines and make sure that the right content is being posted at the right time.
You can stay organized and save time with the use of a social media content calendar. You may organize your posts using this tool, increasing the likelihood that people will share and like them. Plus, it can help you avoid mistakes by creating an outline of what will be posted and when.
When used correctly, this tool can also save money by avoiding overworking yourself or burning out on completing all those tasks at once. And lastly, a social media content calendar can keep everyone happy You won’t have to worry about making sure everyone knows about upcoming posts!
How to create your own content calendar
You can create your own calendar, or you can use an existing one. The benefit of creating your own is that it will be customized to fit into your own workflow. If you’re just getting started with social media marketing, then this could be helpful in providing structure and predictability when creating content for various platforms.
The downside? Creating a spreadsheet means more work than using an app like Hootsuite or Buffer because they already have built-in functionality (for example, scheduling posts). But if you’re already comfortable with Excel, then creating a custom calendar may be right up your alley!
Make sure everything is easy to read and clear.
It should be simple to read and understand your calendar. You want your audience to be able to understand the content they’ll see each day, as well as what’s coming up next.
If you’re using tools, it will have an intuitive interface that makes editing your calendar painless even if you’re new at social media management or haven’t used a tool like this before. The key here is having an easy way for readers of your content calendar to understand what’s happening when and where which means making sure everything is readable enough so anyone can look at it without getting headaches!
Maximize your time by batching tasks.
Batching tasks is a great way to maximize your time and make sure you are getting everything done. If you’re trying to get a lot of things done at once, it’s important that you don’t spread yourself too thin. The best way to do this is by setting aside time each day for completing certain tasks that take longer than others. For example, if there’s an important email from your boss that needs answering first thing in the morning (before anyone else starts working), then set aside some time during those first few hours of work before everyone else arrives so that all his emails are answered before anyone else gets started on theirs!
Another effective way of batching tasks is by using location-specific calendars you can create one per team member or department so everyone knows what they need/want done when based on their location which makes it easy for them all to share access between themselves without having any issues arise due their lack thereof knowledge regarding scheduling protocols within organizations.
Maintain a regular posting schedule.
Being consistent is essential when using social media. You need to be consistent with your posting schedule and content types so that your audience can expect something new every time they log into their feed.
If you’re not sure where to begin, consider using templates for different types of posts (video, photo, text). If you’re creating a video series on a particular topic or brand ambassador who has an interesting story about their experience with the product/service in question here are some ideas for what kind of content might work best:
- A short-form video showing how customers use products like yours.
- An inspirational quote from someone who uses what you do regularly.
- An inside look at how businesses like yours work.
Select the proper combination of content kinds.
When you’re creating your calendar, it’s important to use the right mix of content types. If you have a lot of long-form content and a few short-form ones, then you’ll need more hours in your calendar than if all of your posts are short-forms.
The same is true for images if most people are going to see an image on social media. They’ll want something simple. But if someone wants more information about what’s in an image before they click on it, then they may prefer looking at longer articles or videos instead.
Mix up the length of your posts.
The length of your posts should depend on the platform. For example, Facebook posts should be shorter than Instagram posts. Because Facebook’s algorithm works better when you’re keeping your content short and sweet. The ideal length of a Facebook post is between 100 and 200 words and if you’re writing for Instagram. Try to keep it under 50 words!
A good rule of thumb is that if you are targeting an audience that only consumes text-based content (like Twitter) Then make sure to have at least one picture in each post so that people can see who wrote it. This way they know where the information came from which will help them trust the author’s credibility as well as convince them why they should read more from this person/brand/business etc.
Remember to respond to comments and messages.
Responding to comments and messages is an essential part of your social media strategy. Not only does it help you build relationships with followers. But it also keeps them engaged in the conversation and excited about what you’re posting.
- Respond to questions: If someone asks a question on Twitter or Facebook, do not ignore it! Instead, acknowledge their query and answer it as soon as possible within 24 hours even! If they ask something more complicated than this (like “Will my content be shared?”). Then consider creating an FAQ post that answers all of their specific questions before moving on with your overall strategy for the day.
- Respond when people complain: Complaints are great opportunities for growth because they allow us to see. Where we need improvement as individuals or companies. However, if left unanswered without any response whatsoever then these negative vibes might spread into other areas like sales attrition rates. Due to lack of trustworthiness displayed during those times when things go wrong rather than right so remember “responsive” here too!”
You can use a social media content calendar to plan out your postings. It helps you plan out the month and ensure that you’re posting consistently throughout the whole week. Rather than just once or twice per day. By using a content calendar, it’s easier for people to engage with your brand. Because they know when they can expect new content from you. You’ll also save time by not having to constantly check in on your account or think about what kind of posts would be best suited for each day of the week.
A good way to get started with creating an effective social media schedule is by making sure that all of your important tasks are pre-planned ahead of time so whether it’s writing an article or scheduling an interview with someone new at work (or even something as simple as planning out which days off every employee takes) being able to make sure everything falls into place smoothly before going live will help keep things running smoothly from start until finish!
The key takeaway here is that you should share your valuable content on a regular basis. After all, this is what will make you more visible and build your authority within the community. As with any marketing strategy, it’s important to have a plan in place. So that you can stay on track when things get busy or stressful at work. Using social media calendar templates is the greatest approach to making such a strategy!