From digital art to real estate and sports to gaming, the wild-fire of NFTs or Non-Fungible Tokens takes every industry and individual within its clutches. The NFT boom took rise because of Beeple’s NFT, which was sold for a whopping 69.3 Million USD. In addition to that, the early NFT holders of the popular NFTs like Bored ape and crypto punk also got a chance to make millions.
So, what is the secret behind a successful NFT project? Whether it is the utility or project, it’s the NFT project’s popularity in the global market, or it is the NFT Community Marketing Agency?
Apart from the above-mentioned factors, one of the most underrated factors behind a successful NFT project is “Community”. The impact of community building can make or break an NFT project.
So, are you looking for an NFT Community Marketing Agency that can help you in building your community on platforms like discord and telegram? On the other hand, if you want to learn how to make your community from scratch, we will be guiding you in this blog.
So, let’s get started!
What is an NFT Community, and why do you need one?
An NFT or Non-Fungible Token community is a group of people who are actively participating in trading particular NFTs. Generally, there are four types of people in an NFT community,
- Creators,
- White-list,
- Audience, and
- Collectors.
A common mistake majority of people make with community marketing is they believe that community marketing and influencer marketing are both the same. Well, Influencer marketing is an integral part of community marketing where NFT projects drive the target audience from NFT owners. At the same time, community marketing is an entire process which takes time but eventually drives consistent and profitable results for NFT projects. In addition to that, community marketing is relatively cheaper than influencer marketing.
So, now that you know the significance of an NFT community, let us understand how you can build your own NFT community from scratch.
How to build an NFT Community?
Well, it is essential to make your community’s base stronger to ensure that you can make the most of your community. Your NFT community will also act as an ideal location where your NFT traders can interact for the betterment of your project. The engagement created by your NFT will also help you expand your fan base and build credibility in the NFT universe.
Giveaways are the secret key behind successful NFT projects, as they play a pivotal role in uplifting the value of the project. In addition to that, your NFT community will also help your potential investors in keeping a keen eye on your project and how it will benefit your organization.
Define your audience:
The first and foremost step which you have to do while building your NFT community is to complete your groundwork. You will have to define your target audience as, ultimately, you are going to develop your NFT community around your target audience. One of the prominent strategies which most successful NFT projects follow is they love to share the story, vision, and utilities of the project. All these details act as a magnet to attract their target audience within their NFTs.
For example, let us take Bored Ape NFTs; they posted around 10K images. The story of the project also played an essential role in driving early crypto investors, and the rest is history. BAYC or Bored Ape Yacht Club is also acting as an inspiration for various NFT projects out there in the market.
Finalize your channels:
Once you know who your audience is, it is now the right time to select the right channel to promote your community. When the concern is about the NFT community, there is a diversity of channels available in the market. Here are some of the top NFT community channels that will help you finalise the best channel for your NFT community.
- Telegram: Generally, telegram is quite popular among crypto traders as it gives them the freedom to scroll the text chat for free.
- Twitter: By far, Twitter is one of the best platforms to target a large group audience within your NFT community. You can tweet about brief announcements and messages with your community and can also use #tag feature to target a large set of NFT audiences.
- Discord: Actually, build for gamers discord is one of the best platforms for building your NFT community. When the concern is about organizing your discord community, no other platform can match the services of discord.
- Reddit: Free-flowing discussions are essential for community building, and Reddit can help you achieve this feat. All the community-driven support activities can be performed on Reddit.
Get Some Paparazzi:
As mentioned above, NFTs are all about craze and popularity; therefore, you have no other choice rather than making people discuss your NFT project. You have to initiate the buzz around your NFTs and ensure that you can make the most from the word of mouth marketing technique. You can publish PRs or newsletters as it will educate a large group audience about your project. Popularity will play a paramount role in educating your audience and encouraging them to take part in your auction.
Launch It professionally:
Finally, you will have to ensure that you will have to launch your NFT project and community with fully-fledged features as you don’t want people to have trust issues with your project. At the time of launch, you must have a website, promotional videos, content, roadmap, and utilities ready. You must also aim to offer a positive experience to all of your audience, as it will contribute to constant engagement.
Are you looking for a professional NFT Community Marketing Agency? Look no further than Eon8, as they have the right experience in building communities forever. They have a well-versed team of community marketing experts who can provide tailored community marketing strategies at competitive pricing. So, what are you waiting for launch your community by partnering with Eon8?