How Tinder Works: Business and Revenue Models of the Popular Dating App


Tinder is without a doubt the most popular thing to happen since the internet. It was released in September 2012 and has achieved the kind of rapid success that can only happen in this digital era. Tinder is presently one of the fastest developing mobile applications and social companies of all time, with 50 million users, 4.1 million paid members and over $800 million in revenue in a single year.

The million-dollar question, though, is how this breakthrough mobile app works and generates tremendous profits while operating on a simple business plan. Simply swipe, be matched, flirt, and date. That’s it. Let’s have a look at how this straightforward yet powerful dating app business strategy works.

Tinder: How Does It Work?

In this section, we will explain how the Tinder clone works to all of our mighty readers. But first, let’s go through what the Tinder clone app is for.

Tinder is a location-based social search smartphone application that promotes connections between users who share common interests by allowing matched users to chat. The dating app business model became popular among users not only as a free program under the Tinder Basic Model but also as a premium membership under the Tinder Plus and Tinder Gold Models.

tinder business model

Before we go into these models, let’s have a look at how Tinder works:

  • Users create a tinder profile by signing in with their Facebook or cell phone number. Tinder imports all of the necessary info from Facebook (profile picture, interests, employment, or education).
  • Tinder uses an algorithm to find prospective matches for users based on their current location. The application also leverages the information transferred from Facebook, as well as the exact location, to discover a match.
  • The application then displays the photographs and brief bios of the matches to the user based just on the user’s first name.
  • The user is asked to swipe right to like and left to dislike the suggested profile before continuing with the search. Swipe is essential to Tinder’s design, and the app is a pioneer in leveraging this feature.
  • Users are matched if they both like each other. A match is required to begin a talk. That’s it. If you locate a match, go for a talk before going on a date.

Tinder’s Revenue Model

This section will explain how the Tinder clone works to create billions. Tinder was launched as a completely free app in 2013. In 2015, the application adopted a freemium business model and began charging for select features. These features are part of Tinder Plus, which divides operations into two sections: network-building Tinder and money-making Tinder Plus.

The service then launched Tinder Gold in 2017, which included an additional special feature. The following are the revenue sources for the Tinder clone app:

Tinder Gold and Tinder Plus

Tinder Plus and Tinder Gold are in-app memberships that provide access to premium features such as unlimited likes, a Passport to talk with singles anywhere around the world, Rewind to undo an accidental swipe, one Boost each month, and extra Super Likes to stand out from the crowd.

Tinder Gold customers also have exclusive access to the Likes You function, which allows them to know who likes them before they swipe. Users can think of it as their personal Swipe Right attendant, available all day and bringing all of their pending matches to them!

It became a popular new revenue-generating tool for Tinder. Tinder Gold increased sales by 19% by capitalizing on people’s natural desire to know results quickly.

Advertisements and Profiles Sponsored

Several corporations have begun collaborating with Tinder to display their sponsored material as profiles. Tinder, like Snapchat, has cleverly integrated sponsored ads/content into its main UI to make it appear less intrusive.

When a user swipes right on a sponsored profile, he is matched and receives a pre-written message from support, with whom he can either converse or connect by touching the link. Chatbots are typically used for this purpose.

Extraordinary Benefits


Boost is a paid feature available in the Tinder clone app. It elevates the user’s profile to the top of the area for 30 minutes. This boosts the likelihood of a match for up to tenfold more profile views and threefold more matches.

Tinder’s Super Likes:

The function allows users to signal whether they really like someone. Users only get a couple of these before they run out, and then they have to wait for more or buy the same.

Tinder’s Revenue Model

Tinder Business Model Takeaways for Dating Startups

Now that we’ve shown you how tinder works and produces money, here are some interesting conclusions that any dating startup business should consider. If you want to create an app like Tinder, this is a wonderful place to start.

Never ever hurt your customers

Tinder created the concept of positive psychology. Users can swipe right on anyone, but they will never know if they were rejected. This avoids negative psychology and the sensation of rejection that no one wants while providing an exceptional user experience.

Understanding User Demands

Tinder nailed dating with a single app. Modern daters are both overworked and overly lazy. They require simplicity of use and convenience in all aspects of their lives, from watching the latest episode to booking a taxi. Tinder accomplished this by developing an app that only required one motion. There is no need for clicking, buttons, or typing; just swipe left or swipe right.

Friction Removal Is Required

We’ve all seen how inconvenient it is to go around and put in a keyword; however, the Tinder clone created something that took no effort — just a quick swipe, and you’re done. This can teach UX and application designers a lot about how decreasing friction may result in an outstanding user experience.

Organic Development Is Critical

The power of word-of-mouth! Tinder mastered viral sharing and word-of-mouth marketing by focusing on college campuses. Rather than investing in paid promotion and advertising, the Tinder clone focused on gaining organic traction with users who had a positive experience with the app.

Also Read: How to build on-demand food delivery apps like Doordash?


The online dating app like Tinder business is one of the most competitive and also one of the oldest. Tinder’s success is due to its incredible branding, responsiveness, and adaptability to its audience. Other apps like Tinder include Bumble, Happen, and more. Regardless of how many competitors are added to the market. Tinder will undoubtedly continue to expand, and others should learn from it in order to be successful in the future.


Please enter your comment!
Please enter your name here