How Interior Designing Can Help Boost Your Retail Store
Retail store owners keep looking for ways to give their sales a boost. There are many ways to do that but interior design is something that can massively increase your sales.it also helps in creating a brand image.
For these reasons, many retail stores have started using interior design these days. Professional interior designers renew a store’s look and breathe life into it with the magic of their creativity.
A practical, gorgeous and intuitive interior design leaves a very good impression on your audience. It can help a business stand out among a lot of other similar businesses. It can also help businesses to grow and make good relations with their consumers.
If you own a retail store and have been overlooking the option of interior design to increase the foot-passengers in your store, you should change your decision.
Let’s delve deep into this subject and discuss some of the interior design strategies that can increase sales of retail stores.
Captivate people with immersive entrance design
First of all, let’s talk about the exterior design of your retail store. This part is especially important for your new customers. Your customers may have different tastes and likes/dislikes. So, make sure that you design this part in a way that everyone can appreciate.
The key to designing in the best way is to keep it unique. Your design should reflect your brand identity. Remember that people don’t get attracted by just visual appeal and well-organized exhibitions. They like a store’s layout based on the emotions they feel when they see different elements of that store.
Entrance is a place where new customers will likely decide on whether your products are cheap or high-end. They will judge your business by the quality of lightings, fittings, signposts, and shades at the entrance and whether they coordinate with each other or not.
Visitors keep walking into the shop so they normally don’t view all the signages and merchandise. The solution is to enlarge those signs and locate them in such a way that people view them as soon as they enter the store.
Visitors should spend more time in your store
Today, consumers are very busy and they move around the store in a hurry. Your interior design, marketing essentials, and visuals have to appeal to them so much that they stop and notice these things.
Hurried clients would appreciate a well-organized product display but getting a lot of information can also overwhelm them. If your store doesn’t have conventional retail shows, make sure that visitors could easily see all your products. Put top merchandise retail stock at eye level and cheap products above or below eye level.
You can also take interior designers Dubai to get professional help on your store’s design.
Make separate segments and smaller aisles
We have already mentioned that your goal should be to make customers walk slowly. Consumers may miss premium items in the sea of loads of products. The trick is to keep your aisles short and interrupted. Many giant brand stores and grocery stores are using this tactic and placing different goods in different product islands.
Supermarket displays use massive and compelling advertisements at the beginning and the end of aisles to brighten their store’s arrangement. What’s more, many brands sprinkle speedbumps to make people navigate the store slowly. Those speedbumps can be striking posters, giant item advertisements, or anything compelling enough to make people look twice.
Type of illumination in the store
Many studies have shown that illumination can increase or cut your sales. A study observed various LED light patterns to gauge their impact on consumer behavior. It found that ambient lighting boosts sales by 1.93% per consumer on average in comparison with conventional lighting.
Other studies have also discovered that people tend to stay more in areas of the shop with warm lights as compared to cool lights. We recommend making places for windows when extending or developing your store’s interior.
It will provide good value for your money since your store will get a lot of natural light. Moreover, locate lightbulbs in such a way that the light doesn’t directly hit people’s eyes and make them blatant.
Also, place lights at equal distances to ensure that each part of the store gets equal light. Incorporate light bulbs in the showcase to play up your products.
Don’t provide tons of options
One big mistake you can commit in business is to give people a lot of options. Contrary to what you might think, too many choices confuse and overwhelm consumers as they find it hard to consider all possibilities at once and compare them.
Put up all choices in the showcase so that people see all the available alternatives at the entrance. This will smoothen their shopping experience and as a result, they may make more purchases.
Align your interior design with your brand
Your goal is not to choose the best-looking interior design but one that makes your store look unique. Skip the regular store design and try to design your store according to the likes and dislikes of your clients.
Incorporate your individuality or your slogan into the design in a creative but functional way. Bear in mind that you should personalize your interior design to only such an extent that it doesn’t affect the spirit of your product line.
Your store should have enough space for consumers to walk
Make the outline of your store clean and uncluttered. Your clients should be able to navigate easily without knocking on goods or other people. You might have heard about the butt-brush effect which means products touch the backs of buyers because the area is close-fitting.
Move around your store and check for tight gaps that can make shoppers feel suffocated. In addition to that, ensure sufficient space between visitors and items so that they can view the products in front of them and nearby locations.
Choose colors smartly
Use colors according to your business and brand voice but try to incorporate colors from the 2022 interior design color trends. The color scheme can catch consumers’ attention or make them feel bored.
Our suggestion is to avoid monotonous colors such as pure white or dark grey. Instead, use vivid and catchy hues to give your store a cool look. Some people prefer using one single color and some think contrasting two different colors is the best idea.
However, if you are going for color contrasts, make sure that you pick and use colors intelligently.
Place best-selling items in the front right corner
The front right corner of any physical space will get the highest pedestrian traffic due to the human tendency to navigate anti-clockwise through places. It means that this portion will earn you more sales.
Knowing this, all you need to do is to place your most profitable and most sold products in this place.
Slow down the consumer.
Customers in a hurry will enter and exit as usual. A person performing casual shopping, on the other hand, should spend more time within the store. In this situation, the store design, aesthetic, and marketing aspects must work their magic.
After all that effort and time, you want customers to notice and appreciate every single detail. Customers today are extremely busy and wish to shop quickly. Organize your things such that they are convenient for your customers, but don’t overburden them with information.
Even if typical shop displays are not used, all goods must be clearly visible. Put high-end items in plain sight, and low-end items in the back.
Make The Eye Distance
VOW Laser & Aesthetic Beauty Salon interior design by technical services company.
The more expensive products and brands are usually displayed at eye level so that they are noticed first.Lower quality, cheaper products are positioned at the bottom, forcing consumers to kneel for them (human nature is all about reducing effort and maximising gains)
Focus on your window displays for a more upscale store.Use a single colour theme to bring attention to your displays, and ensure sure any text passes the eye distance test.
Stand where the consumer traffic is and assess whether the signage is readable or eye-catching enough.Use less clutter in your window displays since more space means luxury in retail.
Consider how Rolex displays things in its windows; there are always a few watches on display.Rosato Jewelry & Accesories interior design by Latitude Design, Malaysia.
The objects on exhibit appear more exclusive and distinctive as a result.
Use shorter and narrower shelves to make the store appear full without stocking up on too much stuff and to create a better line of sight into the remainder of the store.
If you own a luxury store that sells pricey things that demand more thinking, use softer lighting. This makes customers feel more at ease and encourages them to spend more time in your store.
Regularly update product displays
Product displays, often known as visual merchandising, have been shown to improve sales. Shoppers can see your products “in action”—a hanging plant, set living room, or dressed mannequin—which can influence their buying decision.
Displays also offer interactive shopping experiences (which we’ll discuss later) and easy chances for user-generated content—aesthetically pleasing displays encourage customers to share images of your store on social media.
Make confident merchandising judgments.
Make the best merchandising decisions for each of your store locations by utilising Shopify’s analytics and reports. Identify seasonal trends, determine which products deserve promotion, assess the impact of your promotions on product sales, and more.
Window displays, checkout displays, point-of-purchase displays, and mannequins are the most common retail design displays. Update product displays on a frequent basis to keep fresh products in front of customers and your store design visually appealing.
Enter the limit.
The threshold area, often known as the “decompression zone,” is the first location clients enter when they walk into your store. It usually takes up the first five to fifteen feet of area, depending on the size of your store.
It’s also the place where your customers enter from the outside world and get their first taste of what you have to offer. At this moment, buyers make crucial decisions such as how inexpensive or expensive your store is, as well as how well your lighting, fixtures, displays, and colours are coordinated.
Customers are likely to miss any goods, signage, or carts you position at your store’s threshold since they are in a transition mode.
As a result, your retail design should entice customers rather than overwhelm them. Welcome them with a quiet welcome area or a subtle display. Consider placing useful signage further inside your store or immediately outside the door before customers enter.
Maintain client comfort
You may have heard of the “butt-brush effect,” which was coined by consumer behaviour researcher Paco Underhill. He noticed that most customers, particularly ladies, avoid shopping in aisles where they might brush another customer’s behind or be brushed themselves. This is true even if the buyer is really interested in a particular product.
Avoiding this issue is as simple as ensuring that your aisles and displays provide clients with more than enough personal space when perusing your products.
You may also encourage consumers to spend more time in your store by integrating a waiting area with comfortable seats and benches. This is especially useful for consumers who are accompanied by someone who isn’t interested in purchasing something, such as a partner or a child. However, keep your seating area facing your items so that your offerings remain top of mind while customers wait.
shopping experiences that are interactive
These interactive retail experiences keep customers in your store longer. Visual merchandising, such as a staged seating area, is one easy form of creating interactive shopping experiences, although most interactive retail engages customers through digital technology.
If you’ve lately visited a sports store, you may have noticed interactive experiences that allow you to try out bikes, golf clubs, and other equipment. Other businesses, such as Bloomingdale’s, have embraced the interactive retail trend, providing smart dressing room experiences via iPad technology.
Customers can use touchscreens at some businesses to look up product information, identify comparable products, or create unique colour packages (in the case of PPG, as you can see below).
Beautiful interior design that gives off your brand’s message and stimulates emotions in people can win the hearts of your prospective and existing customers.
Many retail stores reach out to professional interior design services providers to get pocket-friendly and efficient interior design solutions. It’s also a good option for store owners who are quite busy and want to have someone else do the heavy lifting.
If you haven’t still gotten your store designed by professionals, it’s time to do so.