How has Cloud Telephony changed the business Environment?


Cloud Telephony will be the new standard for all communication. This assertion has appeared in many latest business stories, magazines interviews, and other publications. But, take a look around, and one will be aware of how the next decade is on the horizon. Cloud telephones have already entered the Indian business world.

Cloud Telephony based communications are here and support businesses across different industries.

While the wider realm of Cloud PBX services is essential to development overall, businesses have quickly realized the advantages of the cloud-based telephone. However, they realize that through the digital revolution currently taking place, it is essential to have a plan to stay agile and active in assisting their customers.

Cloud telephony, also called cloud-based calling, is a unifying communication that provides voice communication services via an external third party host. UCaaS eliminates the requirement for traditional enterprise phone systems, like private branch exchanges. Cloud telephony can be either web-based or application-based.

Cloud communication providers create, maintain and operate standardized phone platform options via their cloud servers. Clients have access to their services via web-based services monthly or on an as-needed basis. It allows businesses to eliminate traditional, on-premises phone systems like PBX that can be expensive and take a lot of time to maintain and provision.

Cloud Telephony & IVRS Software allows users to make calls from any mobile or computer device connected to the internet and for businesses to make free calls from

The latest communications platform is the most efficient solution for any company that values customer communications cloud telephony.

The potential of cloud phone service

Continuous communication is the core of any company. Companies that cannot communicate with their clients, or provide the proper collaboration route for employees, will surely be left behind on the road to success. Therefore one of the initial companies is to invest in strong communications systems for communication.

Cloud phone technology comes in. It has the potential to transform business processes.

This technology allows companies to move their entire communications systems in the cloud through automated power. Not only does it dramatically reduce CAPEX, however, but it can also provide efficient, viable and needed tools to offer businesses a competitive advantage.

Here are some ways that cloud telephony could help companies expand:

  • Easy and inexpensive to scale
  • 99.99 per cent uptime
  • Cost savings of a staggering amount
  • Effective marketing campaigns can implement, and their analysis
  • International and toll-free telephone numbers
  • It allows for efficient remote work
  • Improves efficiency of business with call analytics
  • Data storage that is secure and instantaneous and backup

HTML0Besides its many benefits, cloud telephony can help team members support and sales. With features like missed call services analytics reports and scheduled callbacks, team members who deal with customers can enjoy greater conversion rates.

Cloud Telephony and Indian Businesses

Cloud communication has changed how businesses interact with their customers. In addition, their accessibility has increased customer expectations. The rapid change in consumer expectations and interactions has enabled the expansion of technology in different areas in the Indian market.

As Indian companies are swiftly jumping on the VoIP bandwagon, several companies have also succeeded in implementing other cloud-based telephony solutions. For example, ride-hailing companies based on technology like RedBus and Ola have frequently used the tools for broadcasting and voice to promote their products.

Food giants such as Swiggy and Zomato safeguard users’ privacy through number masking tools. In addition, telecommunications service providers such as Airtel and Vodafone have benefited from switching their customer services to IVR based on voice and have significantly improved the customer experience.

Cloud telephony is also a great tool to assist NGO’s with their social projects. For example, with the help of Missed call service, organizations such as Amnesty International have successfully allowed numerous people to voice their concerns about social problems anonymously. In addition, due to the capability of IVRs to accommodate the use of regional languages, one device can easily connect to different regions of the country.

But, the most significant benefit of cloud telephony solutions is the thriving startup culture of India. Cloud services have helped startups’ growth accelerate because they provide business-grade software at affordable costs. Furthermore, since cloud telephony is highly flexible, startups, such as Rapido have grown into other markets quickly and easily.

It is also important to note that the Indian Government is taking major steps to take advantage of the opportunities offered by technological advancements. The announcement of Frontier Technologies Cloud Innovation Centre by Niti Aayog along with AWS is a prime example of their keenness to explore the area of cloud-based communications.

Future of cloud telephone

We witnessed how cloud telephony could help businesses maintain operations even after shutting down stores.

The increased requirement will likely mark the coming years of clouds for flexibility. Indeed the foundation is in place for further growth and maturation.

In 2019, companies spent more than 19 per cent of their budgets for a cloud on cloud-related services, including cloud implementation and migration, consultancy, and managed and managed solutions. The report forecasts that this percentage will grow to 28 per cent in 2022. It also indicates that Infrastructure as a Service (IaaS) is expected to be the fastest-growing market segment.

Cloud is the future and the future of business. Market leaders are quickly using these technologies to change their business practices. Service providers will also focus upon subscription models which can be flexible and adaptable in every aspect. We also expect the growth of hybrid cloud models as well as AI.

Logistics, banking, travel, real estate, healthcare, and education are major areas in which cloud communication can bring about the most transformative changes and be a key element in how these sectors operate shortly. It’s all due to cloud-based communications’ speed, efficiency, and security.

Last Thoughts

Effective internal and external communication is the foundation of an effective business. Cloud telephony and the associated services are rapidly taking over the Indian market, potentially revolutionizing this essential element.

With the COVID-19 epidemic introducing people around the globe to the ‘new norm’ of working from home, companies will continue to utilize cloud-based telephony to conduct their business. This technology has changed the way businesses operate in India completely and is slowly becoming an integral element of companies’ operational strategies and growth plans across different industries.


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