According to recent research, every day, 200 crypto-related companies join the highly-competitive world, which we feel is quite enough to define why crypto marketing is essential.
Marketing in the crypto industry is as paramount as any other industry. Crypto marketing services set you apart from your potential competitors and bring value to your project.
In addition to that, the over-crowded crypto market has also increased the number of spammers; therefore, the right crypto marketing strategy can help you make your crypto project legitimate and set you apart from your potential competition.
In this blog, we will discuss the best crypto marketing strategies that will help you build brand awareness and drive investors to your crypto project.
Following the right approach toward crypto marketing:
When the concern is about marketing, most brands focus on promoting their brand on social media to build engagement about their products, and they are good to go. Well, if you have the same goal, you are not wrong. You can find most of the brands on the internet that have nearly 75000 followers, but they hardly have 30 likes and ten comments on their discord page. The ultimate goal of your marketing campaign must be to provide information to your target audience. So, forget about the number of followers and focus on the essential aspects of your crypto project.
1: Designing a robust website:
The essential thing you have to do while launching your crypto project is to launch your website where your investors and target audience can visit and gain insights about your project. You can also partner with a crypto marketing company that can help you in developing a robust website. Your website will also play a huge role in connecting your users with potential audiences. There is no doubt that nobody will find you on the internet unless or until you make ample resources available on the internet.
2: Direct Messaging:
One of the best ways of promoting your cryptocurrency is through direct messaging, where you can efficiently communicate with your target audience. According to recent research majority of people love to ignore crypto marketing emails and don’t even feel like opening and reading them. Therefore, you will have to shift your focus to direct messaging and building a successful email marketing campaign. One of the best ways of promoting your crypto project is by targeting your audience by fetching their mobile numbers and sending customized messages. The chances of reading your content increase when you send a text message on mobile. Direct messaging also establishes effective communication from both the ends therefore avoiding chances of errors.
3: Engaging with your target audience.
Well, if you want people to invest their money within your cryptocurrency, you will have to ensure that you create excitement which is quite similar to opening a gift. Your target audience must start counting the days when they will receive their project, and you must keep them excited about the project. You can also start with a roadmap or any other related strategy that can help you engage your investors. Partnering with a crypto marketing agency will relieve you from the stress of constantly monitoring your target audience.
4: Making use of social media:
Social media is one of the best ways of inviting investors to your cryptocurrency. Crypto marketing without social media can never exist. Without any doubt, you will have to establish a strong social media presence on platforms like Reddit, Discord, telegram, Facebook, youtube, and Instagram, where the majority of crypto investors spend their time. You have to start from scratch, where you can build dedicated pages, channels, and servers across all the social media networking sites. Not sure how to make use of social media. This is where a crypto marketing company comes into the game, as they can help you in building your social media network.
5: PR or Press Release:
You have to also get some paparazzi for yourself as it will help you in giving you a detailed insight about your project. You can find a wide range of crypto PR websites on the internet where you can promote your digital coin launch. With the help of PRs, you get a chance to promote your digital coin in front of a huge number of readers.
6: Referral programs:
According to recent research, referral programs increase the chances of conversions, and therefore, they can play a pivotal role in crypto marketing. One of the best advantages of referral programs is attracting current customers before their prospective customers. Referral programs also help you transform your customer base into loyal brand advocates. Whenever you give something to your customers, you get a chance to get something in return, and possibly most of the popular companies in the crypto-space like Binance, KuCoin, and Huobi Kraken have used similar strategies.
Although the popularity of the airdrops has decreased as most scammers in the crypto world have backed it to cheat people, it is less popular. It doesn’t mean that it is wrong, as it can work for your crypto marketing campaign once your crypto community starts growing on social media platforms like discord and telegram. Moreover, you can also keep the distribution free. Therefore it will increase the chance of collecting investment for your project. Air Drops give you better traction and pumps your usage rate.
8: Influencer marketing:
As discussed many times, the crypto world is easily susceptible to scammers; hence influencers can help you build trust among your target audience. They can promote your crypto-currency across their social media platforms and drive a massive audience towards your cryptocurrency. You can also publish ads on decentralized platforms where you can find the majority of your target audience. One of the best advantages of going with crypto influencers is that they already have a community; therefore, you don’t have to spend your time and resources building your community.
So, do you have a crypto project which you need to market to raise funds for your crypto projects? Eon8 crypto marketing agency can help you in promoting your cryptocurrency in raising funds for your crypto project.