History of SMS Marketing

History of SMS Marketing

What is mobile marketing?

Mobile advertising is a marketing hobby that promotes services and products through mobile devices, which include tablets and smartphones. It might also encompass promotions dispatched via SMS message or multimedia messaging (MMS). Mobile advertising is a way to create customized promotion of products or offerings and send to a person. It is a marketing hobby that uses mobile devices, which includes textual content promos and apps through push notifications. Costs of mobile advertising are lower than the cost of conventional advertising that appears on television and radio. Lower cost and a better response rate is the main reason why companies prefer it over other mediums. It is a very common thing these days and many corporations use this for their own benefits.

What are SMS and MMS marketing?     

Before we talk about SMS and MMS message advertising or marketing, let’s assess the fundamentals of SMS marketing. An SMS message (short message service) is textual content that helps people to communicate through their mobile phone devices. These messages can best comprise as much as 160 characters and also can send links and be clickable. However, the other type of messages, MMS encompasses extra media content material, for example, audio files, GIFS, images, and videos. The characters limit of sending MMS is 5,000.  Creators use SMS and MMS messages to create advertising campaigns for targeting audiences and customers. Moreover, brands also use SMS and MMS as a conversation devise to ship notifications to their customers and targeted audiences. It includes all details about the product, shop timings, and all important updates.

The first text message ever sent     

Can you trust it’s been nearly 30 years since texting started? That’s right, all of it started on December 3rd, 1992. A young 22 year old British engineer named Neil Papworth, the previous software program developer at SEMA group of Telecom dispatched the first ever text message to the director of Vodafone, Richard Jarvis. The first SMS was dispatched from Papworth’s PC to his pal’s mobile phone device at a celebration throughout town. The message had 15 characters that were “Merry Christmas.” Jarvis phone didn’t have the technology to reply back and have a textual discussion with Neil.

In 1992, mobile phones devices could get and send SMS textual content messages. These first text messages had been unfastened and can simply be dispatched to fellow humans on the same network. In 1993, Nokia invented a brand new SMS feature (tune) a ‘beep’ which signaled you had an incoming text message.     

Texting: A modern way of communication.

In 90’s

In 1997, Nokia launched the new mobile phone, Nokia 9000i. This is the first ever mobile phone device, which came with a QWERTY keyboard. Since text messaging had a 160-character limit, early adopters introduce their very own text language-additionally called text speak. This contained phrases like LOL (laughing out loud) and ROFL (rolling at the floor laughing) in addition to emoticons. Basically, emoticons are symbols crafted from keyboard characters for example :’-) and :-* to express emotions. In 1999, lower priced smartphone contracts and smaller phones had been launched, and texting was exchanged among all the networks. This elevated textual content messaging’s recognition more than ever before.

From 2000

By 2002, more than 250 billion SMS messages had been dispatched everywhere in the world. In 2003, six digit codes to be used with SMS advertising had been introduced. With this, most important manufacturers began to release large SMS advertising campaigns. In 2007, Apple introduced the iPhone. This smartphone introduced a digital keyboard, which has become the new standard. In this year, customers using SMS services got to 2.4 billion worldwide.  The Cambridge Dictionary formally added “text” as a verb that means to ship a text message in 2010.

In the following years, many phone proprietors began to use different messaging apps like Facebook, Messenger, and WhatsApp, as opposed to ordinary texting apps. But still, SMS is broadly used.  Around five billion humans can ship and acquire SMS messages, and more than 200,000 SMS texts are dispatched each second.

Today, many human beings have their own cell phone device and spend the majority of their time on cell phones. For text messages, manufacturers commonly get their very own number around five to 6-digit known as a brief code. Companies use those brief codes to communicate with audiences and their customers. Users can utilize these brief codes for sending MMS. Shortcodes are simpler for clients to recall, and are simpler to textual content as opposed to a 10-digit phone number.

How many people use the SMS message service today?

According to the mobile advertising and marketing company, over five billion humans globally use SMS messaging each day. That’s around 65% of the world’s population. Major motives for humans to send SMS messages are that its permits many rights and gives some freedom. Other platforms do not give many rights and freedom. Then there are many corporations that use SMS advertisement services in order to connect with their customers.

How do brands use text messages marketing and advertising service today?

Today, manufacturers are using SMS advertising and marketing to often interact with their subscribers. By presenting clients incentives to customize their SMS advertising and marketing campaigns, manufacturers develop their SMS advertising and marketing lists. They generate extra sales with the aid of using sending coupons and further updates. Brand use it to inform their customers about upcoming sales, promotions, new products, and events. The company uses their own names or the names of their brands instead of using numbers. The reason for using a brand name or company name is a better response from customers.

Are SMS marketing and advertising services good for companies?

SMS advertising and marketing service have been very useful for lots of agencies, companies, and industries. For today’s consumers, receiving SMS messages is their desired verbal exchange approach from companies and agencies. Using SMS messages service for communicating with consumers and audiences, your commercial enterprise is destined to get a higher response.

The success of SMS marketing and advertising service proves that it will remain in the future along with email marketing. In fact, in the future, we hope that SMS marketing and advertising service becomes more reliable, trustworthy, and precious service in the world.


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