According to the latest report by IMARC Group, titled “Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, offers a comprehensive analysis of the industry, which comprises insights on the global hard seltzer market share. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global hard seltzer market reached a value of US$ 5.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 11.9 Billion by 2027, exhibiting at a CAGR of 13.6% during 2022-2027. Hard Seltzer, also known as adult seltzer or hard sparkling alcohol water, refers to a highball beverage that is produced from a blend of alcohol, artificial flavorings, and carbonated water. It is considered a healthy alternative as compared to other alcoholic beverages, such as vodka and rum, on account of its low calorie, carbohydrate, sugar, and gluten-free content.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Important Attribute and highlights of the Report:
- Detailed analysis of the global market share
- Market Segmentation
- Historical, current, and projected size of the market in terms of volume and value
- Latest industry trends and developments
- Competitive Landscape
- Strategies of major players and product offerings
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Hard Seltzer Market Trends:
The global market is primarily driven by the rising preference for gluten-free alcohol with low-calorie content among the masses. An increase in the number of individuals suffering from celiac, inflammatory and auto-immune diseases has contributed to the uptake of hard seltzer across the globe. Along with this, there has also been a growing preference for alcoholic beverages with low ABV content, especially among young adults. Moreover, the rising popularity of innovative hard seltzer flavors, including black cherry, grapefruit and passionfruit flavors, on the global level is acting as a major growth-inducing factor. Numerous players are also investing in the development of improved fermenting processes to enhance the overall taste and quality of the beverage. The market is further driven by the increasing prominence of hard seltzers prepared with natural and organic ingredients, without the usage of artificial flavorings and preservatives. Some of the other factors contributing to the market growth include rapid urbanization, inflating per capita income levels of the masses, the rising consumption rate of alcoholic drinks, the emergence of alcohol home delivery services and the introduction of hard seltzers with portable and recyclable packaging.
The continual launch of hard seltzer in various flavors, such as tangerine, passion fruit, and watermelon, and the increasing demand for low alcohol content beverages among the millennials are some of the key factors driving the market growth. Furthermore, the increasing health consciousness among the consumers has led them to opt for beverages with low alcohol content, thus facilitating the demand for hard seltzer. In line with this, the rising demand for fruity blends and the emerging trend of socializing at restaurants and bars, particularly amongst the younger demographic, are creating a positive outlook for the market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global hard seltzer market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavour.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Anheuser-Busch InBev
- Barefoot Cellars (E. & J. Gallo Winery)
- Blue Marble Cocktails Inc.
- Ficks & Co
- Future Proof Brands LLC
- Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc)
- Lift Bridge Brewing Co.
- Oskar Blues Brewery
- White Claw Hard Seltzer
Breakup by ABV Content:
- 1% to 4.9%
- 5% to 6.9%
- 7% and Above
On the basis of the ABV content, the market has been divided into 1% to 4.9%, 5% to 6.9% and 7% and above.
Breakup by Packaging Material:
Based on the packaging material, the market has been classified into cans, glass and others.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Online Stores
On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, online stores, and others.
Breakup by Raw Material:
- Sparkling Water
- Carbonated Water
- Fruit Flavours
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
TOC for the Hard Seltzer Market Research Report:
- Scope and Methodology
- Executive Summary
- Global Market
- SWOT Analysis
- Value Chain Analysis
- Price Analysis
- Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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