As the importance of food to people are very essential and obvious, in the same manner, the packaging of food also plays a significant role in terms of its safety and maintaining hygiene standards. From the time when buying the food item to finally opening it to enjoy eating it, all it takes is just its packaging that preserves its quality and freshness in a long run. The food manufacturers are very concerned about the packaging that it does not contain any harmful chemical or substance that can come in contact with food and affects its safety and quality. The chances of contamination should be lower in its production as well as packaging phase to retain the quality of food. Considering all of these aspects for Food Packaging will provide next-level protection to your food products and take your business to another level.
The evolution in packaging material and form
Gone are the days when food packaging was only made of paper material, but with the innovation in time, the food packaging evolved from wrapping them up in paper to finally boxing it up. During the transformation of food packaging from paper to box, the food packaging also shaped its form in the form of plastic packaging. Plastic packaging for food has become the greatest contributor towards protecting the food from spoilage, but at the same time, plastic packaging also led to significantly higher environmental impacts which also caused its effect on human health. Different materials for food packaging leads to different packaging forms which then further developed into a box form that innovates rapidly with time. However, the innovation in materials and packaging has changed the way a product is delivered to the customers.
Prefer Kraft material for paper packaging
If you require paper packaging for food products, look no other than the Kraft material that is considered as the most preferable material for food paper packaging. Natural Kraft is 100% recyclable and biodegradable and is best suited for food packaging. This material features excellent qualities such as its ability to withstand adverse climatic conditions such as moisture and temperature, its durability, and lightweight, all of these made them perfect for food packaging. The flexibility of Kraft material allows you to get them customized into different shapes and styles as per your requirement. Since foods now have an extended shelf life that results in less food spoilage, it is very important to choose the right type of material for food packaging to keep the safety and hygiene standards of food. However, the versatility of the Kraft material has made them gain huge importance to the food industry.
Avoid the use of plastics for food packaging
Be mindful while choosing the material for food packaging to retain the quality of food products. Without fretting over the fact that the use of plastic can extend the shelf life of food, provide enhanced durability, and protective sealability, still, its usage is causing a deteriorating impact on human well-being and the environment. Since keeping the environment green and customer’s health is a top priority of every food manufacturer, avoiding plastic material for the packaging of the food can be a good initiative for considering both aspects.
Prioritize food packaging that is sustainable
With the innovation in food packaging, another aspect that has brought great concern to consumers is the use of sustainable materials for the packaging. The use of sustainable materials for food packaging has now become a global concern of consumers that is urging the food industries to opt for sustainable materials for packaging to lower the packaging impacts on the environment by working with a sustainable packaging design agency of their choice. Choosing a material that is sustainable and biodegradable will cause a significant decline in the carbon footprint and keeps the environment safe and green. Moreover, the practice of implementing sustainable material for the food packaging will leave a positive impression in the minds of customers, boost your reputation, and is the most innovative approach for running an eco-conscious food business.
Follow the food packaging trends
The way food is packaged and presented speaks a lot about your brand standards. Going for choosing low-quality food packaging can risk your brand reputation and negatively affects the sales of your business. Other than opting for the most advanced packaging trend i.e. sustainable packaging trend, there is also a need to follow other packaging trends that when incorporated in your packaging will not only make you stand out from the competitors but also leave a positive brand impression on the minds of customers. Embrace the following packaging trends for food packaging:
- Convenient packaging
It is extremely important to shape your packaging according to the customer’s convenience to provide a hassle-free packaging experience to them. Packaging that is convenient to customers will improve their experience and help you achieve their satisfaction. When it comes to food packaging, it is very important to provide packaging that makes them enjoy the food on the go without worrying about its handling. To provide an easy and frustration-free experience to customers, the food packaging can be customized with handles to provide easy handling and carrying around the boxes. Easily handling will provide a comfortable experience to customers to eat the fresh hot food on the go and makes you stand out from the competitors.
- Minimalist packaging
When customers are greatly inclined towards visual aesthetics, there is also no denying the fact that customers are also highly inspired by the packaging that has minimal designs. While designing food packaging, make sure that the design on the packaging has to be minimal in order to reflect uniqueness and sophistication in your packaging. Less cluttering of designs and eliminating unnecessary information on the packaging will reflect a unique appeal in your packaging and create your own identity in the marketplace. Moreover, minimal designs on the food packaging will give a more sophisticated outlook and enhance the perceived value of your brand.
How the current pandemic situation has affected the food businesses?
The global pandemic situation has wreaked chaos to various businesses in the market, particularly the food businesses. The food businesses have witnessed an intense drop in their economic growth as the spread of the novel coronavirus has made the government ban in-door dining in various restaurants and cafes. The current pandemic situation has made them shift their business towards delivering the food at customer’s doorsteps. Moreover, providing takeaway food opportunities to customers has also caused an increase in their economic growth. Although their business became economically stabilized, another problem that surfaced is the need for a proper packaging solution for delivery and take-outs.
In this regard, the packaging industries have provided the most innovative food’s packaging solution i.e. takeaway packaging that eased all the worries of food businesses. The takeaway packaging was the perfect solution to provide safe food delivery and takeaway to customers in order to reduce the spread of the deadly virus. The Takeout Boxes made with thermally insulated material keep the warmth of the food and preserves its quality in the long run. Delivering the food around in the safest manner has increased the demand for online food orders which ultimately affect the sales of the food business in a positive manner.
Use packaging as a mean to market your brand
There is no better approach than customized food packaging to market your brand effectively and efficiently to the target audiences. Going custom with the food packaging will provide a golden opportunity for businesses to market their brand among the target audiences in the most cost-effective manner. Either you own a bakery brand, a fast-food brand, confectionery brand, there is no other way than custom-made packaging to promote your brand among food lovers. The packaging can be customized with your brand name along with a well-designed logo and eye-catching marketing taglines to capture the audience’s attention at first sight. Moreover, the food’s packaging can also be customized with brand-specific colors that will help your target audience to recognize you which will ultimately increase your brand awareness. Also, you can use packaging to tell your brand story to leave a lasting impression on customers.
Uplift the visual aesthetic with a creatively customized outlook
The best way to grab customer’s attention towards the packaging is by creatively customizing the food packaging in order to maximize its visual appeal. The food’s packaging can be customized in various packaging styles such as boxes, trays, bags, and pallets, etc. as per the requirement. No matter whatever packaging style you choose, you can get it sized according to your requirements. Customizing the various style of food’s packaging with eye-catching graphics, appealing colors, and creative artworks will add more appeal to the packaging and set you apart from your competitors. Moreover, getting custom-printed food packaging will enhance the perceived value of your brand and will give a strong boost to the sales of your brand which will eventually assist in achieving sales target. Regardless of the style you choose for food packaging, these can be made to look more attractive by applying various finishing to the packaging such as lamination, aqueous coating, and glossing which will add more attraction to the food packaging.