What is SEO and how to do search engine optimization?
What is SEO and why is it important for a website? This question often bothers many new bloggers a lot. In today’s digital age, if you have to come in front of people, then online is the only way where you can be present in front of scores of people simultaneously.
Here if you want, you can be present through the video itself or you can reach out to the people through your content. But to do this, you have to come to the first pages of search engines because these are the pages that visitors like and trust more.
But reaching here is not that easy task because for this you have to properly SEO your articles. Meaning that they have to be optimized properly so that they can rank in the search engine. And its process is called SEO. Whereas in today’s article, we will get information about what is called SEO? How to do it?
In this way, the life of blogging is SEO. This is because if you want to write any good article, if your article is not ranked properly, then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers goes into the water.
So if you are serious about blogging then you must keep information about SEO tutorials. By doing this, they are going to be of great use to you later. There are no such rules of SEO, rather it is based on some Google Algorithms and it changes continuously.
One thing must be noted that if someone tells you that he is a big SEO Expert then never believe him because to date no one has been able to mastery on SEO.
This thing is like this and it keeps changing with time and according to the need. But still, there are some fundamentals of the Google SEO guide which are always the same. That’s why it is important that bloggers always keep themselves updated with new SEO techniques.
With this, you will know about the trends going on in the market, so that you can also bring necessary changes to your articles, which will help you to rank later.
Today we will know about SEO or what is SEO? Friends, we known that are it easy to earn money online? Blogging is also a platform that gives you a way to earn money online.
What is SEO?
For example, if we go to Google and search by typing any keyword, then Google shows you all the contents related to that keyword. All these contents that we see come from different blogs.
The result which we see at the top is on No.1 rank in Google, only then it has maintained its place at the top. On No.1 it means that SEO has been used very well in that blog so that it gets more visitors and that is why that blog has become famous.
SEO helps to bring our blog to the No.1 rank in Google. This is a technique that increases the number of visitors to your website by placing it at the top of the search result of the search engine.
If your website is at the top of the search result, then internet users will first visit your site, which increases the chances of getting more and more traffic in your site and your income also starts getting good. It is very important to use SEO to increase organic traffic on your website.
Why SEO is Important for Blog?
You have learned what SEO is? And become an SEO analyst. Let us now know why it is important for the blog. We use SEO to make our website accessible to people.
Suppose I have created a website and published good quality content in it as well, but if I do not use SEO, then my website will not be able to reach people and there will be no use of making my website.
If we will not use SEO, then whenever a user searches for a keyword, then even if there is any content related to that keyword in your website, the user will not be able to access your website.
This is because the search engine will not be able to find your site nor will it be able to store the content of your website on its database. Due to this, it will be very difficult to have traffic on your website. That’s why it is very important to do SEO properly on your site.
Understanding SEO is not so difficult, if you learn it, then you can make your blog much better and increase its value in the search engine.
After learning SEO, when you use it for your blog, then you will not see its result immediately, for this you will have to be patient and keep doing your work. Because the fruit of patience is sweet and you will definitely see the color of your hard work.
Like I have already said that how it becomes necessary to do SEO for ranking and for traffic. Let us know more about the importance of search engine optimization
Most users use search engines on the internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. In such a situation, if you also want to come in front of people, then you also have to take the help of SEO to rank the blog.
SEO is not just for search engines but having good SEO practices helps in enhancing the user experience and also increases the usability of your website.
Users mostly trust only the top results and this increases the trust of that website. That is why it is very important to know in the context of SEO.
SEO is also very important for the social promotion of your site. Because people who see your site in search engines like Google, then most of them share them in social media like Facebook, Twitter, and Pinterest.
SEO plays an important role in increasing the traffic of any site.
SEO definitely helps you to stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers to itself and their sales also increase while others are not able to do as much.
Types of SEO
There are two types of SEO, one is On-page SEO and the other is Off-page SEO. The work of these two is completely different, let us also know about them.
- On-Page SEO
On page SEO work is done in your blog. This means to design your website properly which is SEO friendly.
Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in search engines.
Using keywords in the right place on the page like title, Meta description, using keywords in the content makes it easy for Google to know on whom your content is written and helps to rank your website on Google page quickly. Due to which the traffic of your blog increases.
How to do On-Page SEO
Here we will learn about some such SEO techniques, with the help of which we will be able to do On-Page SEO on our blog or website in a good way.
- Website Speed
Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitor stays on a blog or website for at most 5 to 6 seconds.
If it does not open within this time, then it leaves it and migrates to another. And this is also applicable for Google because if your blog does not open soon then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your site speed as good as possible.
Here I have given some important tips by which you can speed up your blog or website:
- Use simple and attractive themes
- Don’t use too many plugins.
- Keep the size of the image to a minimum
- Use W3 Total cache and WP super cache plugins.
- Navigation of the Website
It should be easy to move around in your blog or website so that no visitor and Google have any problem in going from one page to another. The smoother the navigation of the website, the more any search engine will also have the ease to navigate the site.
- Title Tag
Make the title tag very good on your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.
- How to Write the URL of the Post
Always keep the URL of your post as simple and short as you can.
- Internal Link (Link Building)
This is a great way to rank your post. With this, you can internal linking your related pages with each other. With this, all your interlinked pages can be ranked easily.
- Alt Tag
Make sure to use images in the post on your website. Because you can get a lot of traffic from images, so while using the image; do not forget to put ALT TAG in it.
- Content, Heading, and Keyword
As we all know about the content that this is a very important link. Because Content is also called King and the better your content, the better the site will be valued. Therefore, write the content of at least more than 800 words.
With this, you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.
Keyword: Use LSI Keyword while writing your article. With this, you can easily link people’s searches. With this, BOLD important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it.
These were some points about some information about On-Page SEO.
- Off-Page SEO
All the work of off-page SEO is done outside the blog. In Off-page SEO, we have to promote our blog, like going to many popular blogs, commenting on their article, and submitting the link of our website, we call it backlink. The website benefits a lot from backlinks.
Make an attractive page of your website on social networking sites like Facebook, Twitter, and Quora and increase your followers, this has the chance of increasing more visitors to your website.
In big blogs which are very popular, submit guest posts on their blog, this will allow visitors to their blog to know you and traffic will start coming to your website.
How to do Off-Page SEO
Here I will tell you about some Off-Page SEO Techniques which will prove to be very useful for you later.
- Search Engine Submission: Your website should be submitted properly in all search engines.
- Bookmarking: The page and post of your blog or website should be submitted in the website with Bookmarking.
- Directory Submission: Your blog or website should be submitted to a directory with a popular high PR.
- Social Media: Create a profile on your blog or website page and social media and add a link to your website like Facebook, Twitter, LinkedIn
- Classified Submission: You should advertise your website for free by going to the Free Classified Website.
- Q & A site: You can ask any question by going to the question and answer website and you can put a link to your site.
- Blog Commenting: You can comment in their posts by visiting the blog related to your blog and put a link to your website (the link should be placed where the website is written)
- Pin: You can post the image of your website on Pinterest; this is a very good way to increase traffic.
- Guest Post: You can do a guest post by visiting the blog related to your website, this is the best from where you can take a do-follow link and that too in the right way.
These were some points about some information about Off-Page SEO, Hope you understand.