Ecommerce has gained a lot of popularity in the past few years, especially during the COVID pandemic. Initially, where customers were doubtful about purchasing genuine products online, now, their trust has gradually shifted from offline to online shopping. This has increased the demand for eCommerce website development services in recent years. Even small-scale businesses are now willing to invest in eCommerce development services to boost their growth and revenue. If you are planning to sell your products and/or service online, then here is a complete step-by-step guide on the process of eCommerce website development.
The Ecommerce Website Development Process
Devise an Effective Strategy
First things first, create an effective strategy. Ecommerce website development demands a lot of time, effort, and resources. You must note down the skills needed for developing an eCommerce store. Woocommerce Experts from a reputed eCommerce development company in India who can build an online store from scratch systematically.
2. Select an Ideal Website Builder for Your Store
Since every eCommerce business has its unique needs, you must select the best-suited website builder for your online store. There are numerous website builders available, each varying n size, pricing, features, etc. While some of them are expensive, others are affordable or free of cost. If you’re just starting your business venture, then choosing a free website builder will be your best decision.
Popular Website Builders Available
WordPress – Since its inception, WordPress has acquired a huge fan base. Initially built as a blogging platform, WordPress now caters to the development of various types of websites, including eCommerce websites. Woocommerce website development allows businesses to build a robust eCommerce store using the WooCommerce plugin. WordPress also offers free eCommerce templates to help you start building your store quickly.
Wix – It is another very popular website builder available in the market today. It offers numerous free and reliable templates for your online store
Magento – This website builder has become every developer’s favorite. Magento comes with out-of-the-box eCommerce functionalities such as content creation, analytics, advertisements, etc. to deliver the best user experience.
3. Try Out Tools Before You Start
Before you get started with eCommerce website development, make sure to test out all the tools in their trial phase. It’s wise to use a trial version of the software as this will help test all the tools available in the design.
One of the most important things that you need to test is the theme or the template design to see if it matches the vibes and needs of your business. If it doesn’t, the theme will look incompatible with your business niche and you might lose on your potential customers.
You must ensure that the theme is easy to customize and responsive across all platforms.
4. Select a Suitable Domain Name and Plan for Your Business
If you’re just starting your business venture, then it’s good to go with a plan that offers a free plan. You can choose a plan that offers web development services on an individual paid basis.
The domain name is your business identity. So, make sure to use a unique domain name to create a distinctive brand image of your eCommerce business.
5. Choose an Ideal Template Design
Good customer experience is crucial for any eCommerce business owner. So, choose a template that narrates your brand story and looks visually appealing.
Here’s how you can choose the best template design for your website:
- Make sure the template has all the essential features you need in your store. You can add features like about us, contact us, services, blog, etc. to shape your business website.
- A new visitor usually spends a few seconds on any website. Make sure your home page is the first thing to get noticed by your potential customers. Also, ensure that your page styling is aligned with your business and attracts your customers’ interests.
- Consult with a professional web development company in India to build custom UI/UX design for your website.
- You must also make sure that your website has smooth and fast navigation to help your consumers easily find what they are searching for.
6. Product Addition
After the basic development of your website, it’s time to add your products to your online store.
Use high-quality product images; however, you must not ruin your website performance. Write accurate product descriptions and do not give false information, as it will only cause distrust among your consumers.
You can also insert SEO-friendly keywords in the product description to rank higher in the search results.
7. Multiple Payment Options and Checkout Process
In a survey, it was found that 23% of customers tend to abandon their shopping cart if websites force them to register an account. You can make the buying journey of customers easier by implementing guest checkout.
Also, by integrating multiple payment options into your eCommerce store, you can make the lives of your customers easier as they can make payments using their preferred payment options.
A robust eCommerce development platform makes seamless payment integration possible into all kinds of sites. Payment gateway integration allows customers to directly connect with their Debit/Credit Cards, Paytm, GooglePay, etc.
Using this detailed guide on eCommerce website development, you can select the perfect website builder for your website. As a new business, you definitely need the support and guidance of an experienced web development company. You should consult with a company providing eCommerce development services to build a custom eCommerce store systematically.
When you approach a company, you get a dedicated project manager who organizes, coordinates, and supervises the different stages of the workflow, right from planning to assigning the jobs to all the team members.
Hiring a professional eCommerce website development team brings efficiency and productivity, reduces operational costs, reduces confusion and errors, saves time, ensures overall data security, best experience, post-development support, 24/7 customer support, and so on.
There are several benefits of hiring a team of seasoned developers, provided you work with the right team. Therefore, it is advisable to do thorough research before hiring individual developers or a company.
Chandan Kumar is a Magento Certified Developer at a renowned IT company in India. He has 5 years of experience in the eCommerce industry and has built hundreds of online stores for global clients. He is also a passionate blogger and loves sharing his expertise and development trends through his blogs and articles.