This may surprise you: your impact on your clients is not the most critical factor in demonstrating your value. What matters is how you present your impact.
Client reporting dashboard and tools can be your best asset for effective client connectivity (and achieving results). To get it right, you must tell a story using the most accurate and up-to-date analytics for agencies, such as website traffic, bounce rate, conversion rate, and other metrics.
This post will go over everything you need to know to build the reporting dashboards that hold your campaigns on track and highlight your value.
Client reporting dashboard is your ticket to better results.
An intense client reporting process can clearly show your business impact, but it can also help you take it even further.
After all, it’s simple to identify issues and quickly pivot your strategy by regularly displaying campaign results with comprehensive data and charts. For example, if you want to increase your Facebook followers but aren’t seeing any progress, now is the time to change your plan.
According to HubSpot, up to 23% of organizations fail to meet client goals and aspirations; regular reporting effectively addresses this issue.
The key is to use data to tell a story and use reporting to communicate your strengths, opportunities, and value.
Client reporting promotes a data-driven strategic plan and trust, transparency, and collaboration – all of which are critical success factors (and happy clients).
The entire reporting process can be accessible by using tools that gather only the most valuable information clearly and concisely. This way, your clients can see the essential information right away.
Depending on the extent of your work, your marketing reports may combine data from one, two, or more platforms, such as pay-per-click (PPC) and search engine marketing (SEM) tracking tools.
An effective client reporting solution is designed with your clients’ needs in mind, allowing them to easily transition from the large picture to more granular details.
Client dashboards will help you gain a better understanding of your clients.
If a client report is an apparent cause, a client dashboard takes things to the next level by providing clients with data to shape their strategy and identify campaign strengths and weaknesses.
Client abstract representation in reporting
Dynamic reporting tools are used by agencies worldwide to promote the benefits of their campaigns. A dashboard collects data and converts it into visual representations, such as graphics and graphs to show growth trends.
You could even include digital scorecards to establish industry standards against which to measure your success.
A ‘white label’ customizable tool is essential for most agencies because it allows you to create a tailored dashboard for each client. You can build it with their specific marketing goals, branding, and communication preferences.
Why are client reporting dashboards meaningful?
The digitalized world is teeming with agencies vying for your business.
According to Statista, nearly $356 billion to spend on digital advertising in 2020, and this figure is expected to skyrocket to an astounding $460 billion by 2024.
Competition is fierce in such a lucrative industry. Clients want to know that every dollar they spend with you is well spent. Robust reporting is essential for demonstrating that you’re delivering on their investment and preserving a solid agency-client relationship.
Effective client reporting dashboards on your side of the table digitize time-consuming activities. Also, they bring SEO reporting, PPC reporting, and more under one floor. This frees up your time to focus on creating campaigns that help your client’s businesses grow and deliver on their goals.
Trust and transparency are enhanced by #clientreporting. Your campaign’s successes become apparent to your clients when you communicate straightforwardly.
Here are a few examples of how client reporting tools can help you:
- Save time and money by focusing only on the most critical metrics and dealing with multiple clients, accounts, and digital disciplines simultaneously.
- Strengthen transparency and accountability
- Small and large successes are tracked with immaculate custom reports and easily accessible analytics dashboards. According to Forbes, higher transparency is one of the brilliant ways for your org to develop trust with its clients. Similarly, clearly defined goals and metrics make it easy to measure your results, showing a clear forward direction for you and your client to take together.
Impress with extensive customization:
Customization is increasingly becoming the distinguishing feature of an outstanding client management experience. You’ll lay the groundwork for a loyal, long-lasting relationship by providing clients with a specifically designed tool.
Identifying the appropriate metrics to report on
The importance of usability and flexibility cannot be overstated. Clients should be able to monitor various metrics based on their needs. You can include as many metrics as you want that are specific to your project’s and client’s goals and milestones. This is especially true if you have a narrower focus, such as SEO reporting, social media, or PPC.
Your client dashboard may contain the following types of data:
1. Keyword information
Cumulative sessions, online visibility, click-through rate (CTR), keyword standings, and bounce rate are important SEO metrics to understand how your client’s website will rank on Google. Many tools provide the data required to compare your client’s SEO performance to their industry and identify areas for improvement.
2. Metrics for social media
Data on current and emerging followers, page impressions, and top posts can help track social media performance. Brands must realize their overall traffic share and evaluate the results of various social media channels to develop a targeted approach to improving campaign performance.
3. Reporting on PPC
Brands should monitor their pay-per-click (PPC) expenditure compared to the total traffic generated. This will determine their ROI and indicate whether or not they are lacking out on paid search opportunities in their industry. Clients can use trending keywords to bid strategically on terms that will lead to better performance.