Benefits of Internet Marketing – Search Engine Optimization

0
153
Search Engine Optimization
Search Engine Optimization

Because the internet has became a staple in the daily lives of the majority of people around the world, it is important for business owners to realize how much their company can benefit from having a properly Search Engine Optimization web site. Regardless of whether a company sells products or services, having a web site that is properly optimized can and will provide several major benefits for any company. Knowledge around the benefits of an organic marketing strategy is on the rise, an SEO Melbourne provider explains that most companies allocate 40-60% of their entire marketing budget towards search engine optimisation.

Obviously, the first major benefit of having a web site for your company is an increase in revenue. As long as your web site is properly optimized by a professional firm, your web site will help you increase your sales of your company’s products or services. When a web site is properly optimized, it will be able to attract targeted visitors. This means that the majority of the traffic your web site receives will be people that are already interested in the products or services your company is providing, which will make the task of completing a sale much easier (instead of trying to complete a sale with an un-targeted visitor).

In addition to increasing your company’s revenues, a quality web site will increase the awareness of your company’s brand. Because people will consistently see your web site when they are searching for something in your industry, they will associate your company’s brand and name as a reliable leader in that industry.

Finally, when your company has its own web site, it will actually increase your company’s credibility in the off-line world. Because people expect businesses of all sizes to have their own web site, when you are able to print your web site’s URL on materials such as business cards or fliers, people will instantly feel that your company is more credible than one of your competitors that has not taken the time to have a web site created for their company.

In order to have a properly optimized web site that your potential customers will actually be able to find when they visit a search engine like Google, you need to work with an internet marketing SEO firm. In case you are not familiar with this terminology, an internet marketing SEO firm combines the practices of internet marketing and SEO (search engine optimization) to provide their customers with the highest level of service. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing, while search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. Although many firms only focus on internet marketing or search engine optimization, by choosing a firm that is experienced in both fields, you can ensure that your web site is properly optimized from every angle and provides the maximum amount of benefits for your company.

Read also : Black Hat SEO Versus White Hat SEO

 

Basics of Search Engine Optimization

I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.

Search Engine Optimization technical definition

SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why SEO is important today

Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.

Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.

The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.

Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.

Basic Techniques of Search Engine Optimization

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords

• Selecting your keywords
• Prioritize your keywords

Domain name / Filename

• Domain Registration
• Keyword in domain name
• Keyword in filename
• Length of Website Address

Keyword Placement

• Keyword in title tag <title></title>
• Keyword in Description Meta-tag
• Keyword in Keyword Meta-tag
• Keyword in Content
• H1, H2 and H3 (Heading)
• Keyword Font Styles

Internal Links

• Keyword in links to internal site pages
• Valid internal links
• Efficient linking

External / Outgoing Links

• Quality Links
• Inspecting your Links
• Title and Description
• Limit number of links on a page

Incoming Links (backlinks)

• Quality of Referrer
• Trend of link popularity
• Anchor Text
• Age of Link
• Number of Outgoing Links on Referrer Page
• Position of Link
• Trusted Websites
• JavaScript/Flash Links

On-Page Factors

• Home Page
• Over optimization penalty (OOP)
• Getting Reported
• File Size
• Freshness of Pages
• Frequency of Updates
• Site Age
• Dynamic Pages
• Texts inside Images
• Excess JavaScript
• Inline Frames and Frames
• Hidden links / texts
• Cloaking
• Duplicate content
• Understandable Content

Off-Page Factors

• Traffic Buying / Link Schemes
• A minimum of one backlink
Buying Links
• Server IP Address
• Links from bad websites
• Server Reliability and Uptime

User Activity

• Search Engine Traffic
• Click through Rate (CTR)
• Time spent on page
• Monitoring Bookmarks
• Leaving the Website

Gathering Links

• Collecting Links
• Unique Content
• Articles
• Press Release
• Forums / Guest books / Blogs
• Sponsoring
• Directories
• Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies. See more SEO expert tips at www.hadehana.com

Black & White – The Philosophies of SEO

Search engine optimization otherwise known as SEO is a popular form of search engine marketing. The main goal of which (as its name would suggest) is to improve the ranking of the site in various search engines. An entire industry of consultants has sprung up around the idea of search engine optimization. However, it’s important to note that there are two distinct and disparate methodologies at work when it comes to optimization. In fact the SEO consultants themselves as well as their methods can be subdivided further into two different groups. The categories are best known as “white hat SEO” (which is aimed at improving overall site quality, and increasing the site’s ranking through approved methods), or “black hat SEO” (often use methods such as cloaking and spamdexing to increase rankings. However, using such methods can lead to your site to being removed from search engine listings). Those in the white hat camp charge that black hat methods are not only giving SEO a bad name but are also attempting to manipulate and undermine the search rankings. The black hatters counter that argument by saying that in truth all SEO is an attempt to manipulate rankings, and therefore the particular methods one uses to increase rankings are irrelevant. In other words they take the more Machiavellian approach of using the end results to justify the means they use.

So what more specifically are the methods being employed by the two camps?

White hat methods:

These methods typically involve following the search engines’ published guidelines as to what is and what isn’t acceptable. The advice typically given by the white hat SEO experts is to create more user-friendly content, and not focus so much on the search engines. That is if your site is well put together and presents something users need it will naturally climb in the rankings. Also by making content that is easily accessible to the search engines spiders it will be properly read and therefore properly indexed in the search engines. The white hatters are needed most often because a webmaster has made critical mistakes in either the design or the set-up of their websites, inadvertently “poisoning” them so that they will not rank well. The SEOs then attempt to discover and correct these mistakes, which may include unreadable menus, broken links, temporary redirects, or simply a poor navigation structure.

Here are a few examples of SEO activities which the search engines find acceptable:

• Using a reasonably-sized, accurate description meta tag without excessive use of keywords, exclamation marks or off topic terms.

• Optimizing tags, titles and other parts of the code as necessary

• Using WordTracker or a similar database to find popular and relevant keywords and phrases to use for your site.

• Monitoring the various search engines to ensure that your URL gets indexed

• Increasing the amount of unique content on the site.

• Writing quality content for the website visitors instead of the search engines.

Black hat methods:

Whereas the white hat methods follow search engine guidelines “Black hat” SEO methods to try to improve rankings by any means necessary. Most of these methods are disapproved of by the search engines, typically because of their deceptive nature, but also hamper the ability of the search engines to provide quality content to site visitors. Search engines often penalize the sites they discover using black hat methods, by reducing their rankings or eliminating their listings from the search engine results altogether. These penalties are usually applied automatically by the search engines’ algorithms, because the Internet is too large to make manual policing of websites feasible. However once they are discovered, search engines may take action against those found to be using unethical SEO methods. Take for example Google’s removal of both BMW Germany and Ricoh Germany in February 2006 for use of these practices.
One common black hat method is known as Spamdexing. Spamdexing is the promotion of irrelevant, chiefly commercial, pages through various deceptive techniques and the abuse of the search algorithms. Unfortunately it often gets confused with white hat search engine optimization techniques, which do not involve deceit. Spamming involves getting websites more exposure than they deserve for their keywords, leading to unsatisfactory search results. Optimization involves getting websites the rank they deserve on the most targeted keywords, leading to satisfactory search experiences.

One example of spamdexing is link farming. Link farming can be basically defined as any group of web pages that all link to every other page in the group. Another common practice is listing popular keywords in fine print or in the same color as the background so they can’t be seen by users.

So how can you tell the difference between Black and White SEO practices?

A very easy way to distinguish between the two is though the amount of time involved in getting the desired results. White hat SEOs use methods that produce results slowly over time and only after a good deal of effort has been put into the site. Black hat SEOs offer you quick and easy results most, if not all, of which will obtained through deceptive practices.

Conclusion

In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.

LEAVE A REPLY

Please enter your comment!
Please enter your name here