B2B Research Agency – Bespoke Market Research – FOTP Research

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B2B research agency, FOTP Research is known for Business to Business bespoke market research with expertise in gathering feedback from key stakeholder groups, and in particular Customers, Employees and Suppliers.

Finger on the Pulse Research (FOTP) is a B2B research agency that specialise in gathering feedback from key stakeholder groups, in particular, Customers, Suppliers and Employees, by developing and conducting bespoke market research surveys.

These three stakeholder groups are fundamental to the success of any business, yet how often do companies obtain feedback from them, to understand their perceptions of your business, in particular what you do well and what you could improve.

Whether during “normal” times or times of crisis, timely, objective and actionable insights generated through research projects enable businesses to maintain a competitive edge and keep close to the needs of their key stakeholders.

As a key Stakeholder Group, your Customers generate the revenue that drives your business forward. To do this successfully, it’s vital to understand and take into account the views/feedback of your customers when making commercial decisions and developing future strategy. Conscious of the maxim that ‘you shouldn’t mark your own homework’, engaging FOTP Research, a specialist B2B research company, as an independent third party to work with you, is the best way forward.

We will work with you to:

  • Understand your requirements
  • Develop the survey
  • Conduct the customer satisfaction research
  • Analyse the data and 
  • Present the insights

As a key Stakeholder Group, your Suppliers are crucial in enabling you to develop the products/services to better meet your customers’ requirements.  Suppliers can range anywhere from Transactional to Strategic, from Exclusive to Shared and more and more frequently are being considered pivotal to enable a company to deliver its business plans. Given the growing importance of suppliers, it is becoming increasingly relevant to understand their views and gather their feedback. In an increasingly competitive environment, to have strong, positive, collaborative relationships with your key suppliers is becoming a strategic imperative and key competitive advantage. Suppliers often have choices: who they work with, who they invest with, who they chose to develop strategic relationships with. The most successful companies often have the most successful supplier relationships with strong supplier engagement.  But how do you know how successful your supplier relationships are, without some form of measurement.

Conscious of the maxim that ‘you shouldn’t mark your own homework’, engaging FOTP Research, a specialist B2B research company, as an independent third party to work with you, is the best way forward.

We will work with you to:

  • Understand your requirements
  • Develop the survey
  • Conduct the supplier satisfaction research
  • Analyse the data and
  • Present the insights
  • Employees and their performance are crucial to the overall success of your company.  It’s essential to make sure that your workforce is engaged with and aligned to your strategy – engaged colleagues lead directly to improved performance for your business.

    In addition to ensuring your teams have all the tools they need to do the job and are having regular 1:1’s with their line managers, engaging an independent third party such as Finger on the Pulse Research, to undertake a regular Employee Engagement Survey will enable you to understand and measure the level of employee commitment, engagement, motivation, but also how they feel about the strategic direction of the business and whether they’d recommend others to work for the company.

    All this needs to be measured to ensure your business and your whole workforce are pulling in the same direction and working together to deliver strong performance and growth. This is where Finger on the Pulse Research come in.

    Conscious of the maxim that ‘you shouldn’t mark your own homework’, engaging FOTP Research, a specialist B2B research company, as an independent third party to work with you, is the best way forward to develop and conduct an Employee Engagement Survey for you.

    We will work with you to:

    • Understand your requirements
    • Develop the survey
    • Conduct the Employee Engagement Survey
    • Analyse the data and
    • Present the insights
    • Step 1: Scoping the target respondents and understanding your business

      We hold initial meetings with our clients to achieve the following:

      • Clarify research requirements and potential areas to measure
      • Understand current processes and business characteristics
      • Agree the appropriate employee groups to gain feedback from
      • Recommend and agree an appropriate sample size
      • Provide a full project schedule to include timelines and deliverables
      • Step 2: Qualifying the core components of successful relationships with your employees

        • The key drivers of employee relationship performance are identified by conducting a number of in-depth telephone interviews with a sample of your employees
        • The output of these interviews are clearly defined Performance Areas and the individual Performance Attributes that determine your employee engagement
        • Alternatively, we can work directly with the client and based on our shared knowledge, can determine the list of Performance Areas and Attributes to be measured
        • An appropriate research solution is suggested and agreed upon, which could include online surveys, focus groups, in-depth interviews and telephone interviews

The key take-out, based on the survey findings, is that strong collaboration in trading relationships (customer-supplier) is going to be key in managing issues that are continuing to arise in the post-Covid and post-Brexit worlds.

The overall Procurement/Supply Chain Pulse Score for the 1st wave is 67.0 which reflects the recent challenges and disruption.  Whilst Procurement/Supply Chain Professionals felt more confident about the next 12 months with nearly 60% stating that they expected their business performance to improve, the score was less positive when reflecting on the last year.

Of note is that only 28% of the survey respondents were “very confident” that their business can deliver goods on time, in full and without damage. As the primary KPI for the Supply Chain teams, this illustrates that the disruptive events over the last 19 months have taken their toll on companies’ ability to fulfil orders.

According to our survey, the single biggest issue today is the “Shortage of Drivers”. Whilst both Brexit and Covid have been a driver, Procurement and Supply Chain professionals were very clear that this has been an ongoing issue driven by an overall lack of training and investment over many years, causing the skills shortage we see today.

Over the longer term, survey respondents stated that “Building a more resilient supply chain” was their key strategic priority. Around 7 out of 10 professionals say their business is performing effectively against this long-term target, which underpins some of their confidence for the next 12 months.

FOTP Research plan to conduct this survey again in six months, allowing them to keep track of the challenges and trends for the Procurement and Supply Chain Professionals.

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