White label services are the digital industry’s unseen backbone.
These white label services keep clients up to date and relevant to changing trends as web development techniques and digital marketing strategies evolve faster than ever.
You’ve probably heard of white label services if you own a digital agency. But have you considered incorporating it into your business plan?
This blog will explain why you should consider hiring a white label digital marketing agency to help your company grow.
What are White Label Services?
A white label service is developed by one company but sold by another. The developed service can be customized by the reseller with their brand, logo, and identity.
Company A, for example, creates the website, and Company B purchases it. In this case, Company A does not associate its brand with the website created. On the other hand, Company B has complete freedom to use its brand, logo, and identity with the website developed by Company A.
Some of the widely used white label services related to agencies include:
- Web Design & Development
- Web App Development
- eCommerce Web Design, Development, and Management
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing & Management
- Pay-Per-Click Management
- Content Development
- Conversion Rate Optimization (CRO)
What Are the Benefits of White Label Services?
Here are some benefits of white label services.
- Get More Freedom
By investing in white label services, you can focus on what your company and team are good at rather than areas where you lack experience.
- Save Time and Money
Investing in a pre-existing white label solution will save you time and eliminate the need to search for resources.
- Add A New Revenue Stream
One of the most significant advantages of white labeling is providing new services to your customers while increasing your revenue stream.
- Small Businesses Can Compete With Large Businesses
Small businesses have traditionally found it difficult to compete with large businesses because they lack the manpower to provide all services. This issue can be solved by using white labeling.
- Align Your Services With The Needs of Your Customers
You will have more control over how you market yourself and add the services your clients are looking for if you choose white label google advertising services.
- Improve Client Retention
You get a one-stop solution provider with white labeling services who will help you meet all of your needs. This will help to build client loyalty to your brand.
How Can Businesses Benefit From White Label Services?
White label services benefit any business, including marketing agencies, salespeople, web hosting providers, and influencers. White label services, on the other hand, can be extremely beneficial to agencies dealing with WordPress plugins and themes.
Here are some advantages of white label services provided to small, medium, and enterprise-level businesses.
Benefits of White Label Services for Small Business
- No problem with the initial kickstart
- Improve ROI
- Show a power-packed portfolio to clients.
- No hassle of finding resources
- A quick way of branding
- Focus on sales
- Offer end-to-end solutions to clients
- Execution-ready and budget-friendly
- Improve customer Retention
Benefits of White Label Services for Medium and Enterprise Level Business
- Reduce responsibility for handling resources/hiring
- Increase ROI
- No worry about work fluctuations
- Transfer accountability
- Focus on other verticals
What Are the Types of White Label Partnerships?
- Closed White Label
In this case, you will have one contract with the client and another with the white label agency. Finally, the white label agency will bill you, and you will bill your client. Throughout the process, your client will be completely unaware that a white label agency is operating in the background.
- Open White Label
In this case, you will have one contract with the client and another with the white label agency. Because the white label agency will function as an extension of your in-house team, the client will be aware of its existence. You will manage the project, and the white label company will follow your instructions. Finally, the white label agency will bill you, and you will bill your client.
- Endorsed Provider
In this case, you will have a contract with your client, and the white label digital marketing agency will also have a contract with your client. Both will communicate with the end client and collaborate to ensure the project’s success. Depending on the size of the project, the white label company may offer you a referral fee.
- Referral
You will introduce the white label agency to a client, and they will work directly with them in this case. Depending on the size of the project, the white label company may pay you a referral fee.
What Are the Different Types of White Label Pricing Models?
- Fixed Price Model
You send the project requirements, and the white label company reviews them and sends a detailed proposal with timelines, deliverables, and a fixed price.
- Ad-hoc Based Model
In this case, you will schedule a call to explain the types of tasks that the white label company can expect. You will then assign tasks using project management software such as Basecamp, Asana, or Trello. The white label company will track the time spent on each task and bill you monthly.
- Hiring A Dedicated Resource
In this case, you will interview a candidate from the white label company and hire them for part-time or full-time work. To assign tasks, you will use project management tools like Basecamp, Asana, or Trello. You will be charged a set fee for each resource you hire.
How to Choose a White Label Partner?
- Right Fit
Always choose a white label partner who is committed to providing high-quality services. Such a partner will make it easier for you to sell your services. A thorough interview with the company is essential for selecting the best white label digital agency.
- Great Reputation
Ensure that the white label digital marketing company you select has a good reputation and track record. The partner you select must have prior white label experience and be able to provide excellent services and support.
- Transparent
Once satisfied with the interview process, try out their services immediately. This will help you learn how well they follow the contract terms and how they perform specific tasks.
What Should You Include in Your White Label Services Agreement?
These are some of the points that your white label services agreement must address.
- A non-solicitation clause must be included, which prohibits the white label agency from working directly with your clients.
- A scope of management that outlines the person in charge, deliverables, the scope of the project, what happens if the project exceeds scope, budget and more is required.
- Must define the level of your partnership expectations. Must include points on what will happen if your clients cancel the project before it is completed, as well as compensation details.
- Privacy clauses must be included in order to protect your sensitive data.
White label services can benefit agencies of all sizes, whether they are small, medium, or large.
