Nonprofits are selfless organizations that give more than they take. However, that surely takes a lot of work too. When a nonprofit is rather young and just being established, keeping track of the donors, the amounts they donated, and prospective donors is easier.
This is mainly because they are yet to make a long list of donors. Nevertheless, with more time and popularity, this list continually grows. Eventually, it can become quite hard to maintain a proper record. This is when using donor management software can come in handy.
This software helps nonprofit organizations track, evaluate and grow their relationships with each donor. Simply put, this acts as a donor relationship management program for nonprofits. In the many features it has, it can recognize donor trends, organize data and make quicker recommendations based on the probability of them donating in the future.
Why Should You Implement Donor Management Systems For Nonprofits?
The majority of nonprofit organizations use spreadsheets to manage and use, maximizing their fundraising efforts. However, as stated earlier, this number can soon rise to a level where spreadsheets are not as efficient. In such a scenario, using management software that is specifically designed for this purpose is best.
In addition to the basic features already mentioned, a donor management program can also help you with wealth screening. This allows the professionals to evaluate and predict which donors are more expected to contribute larger sums of money.
More so, it shows if and how different donors are connected, streamlining your advertisement opportunities. It also highlights the donating pattern of each different donor, helping your forecast your next fundraiser.
Most donor management systems integrate with other search programs, which help you find new donors. They scan out which donors have previously been associated with nonprofits of similar causes, in turn upgrading the existing donor list.
Above all, any donor management software for nonprofits will improve the efficiency of an organization tenfold. It keeps all data in one place, which makes accessing, searching, and assessing information much easier.
You can now put up filters that help you narrow down your search, finding results in a significantly faster fashion. This works even if your donor’s list is spread across different social networking sites, corporate events, or email campaigns.
What Kind Of Features Should You Look For In Any Donor Management Software?
To make sure your nonprofit can utilize the software you purchase at its full capacity, you need to find the right one. This does not mean you go with the most expensive software out there. Instead, you should focus more on what your organization needs and how well the program can suffice that.
Considering the hundreds of donor management software, you can find in the market, making this decision can be quite challenging. Nevertheless, there are some fundamental features on which you can base this decision. Any capable and efficient donor management system will come with features like:
It will come with a landing page where all donors can easily make their online donations. A simple and easy-to-understand design will most likely get you the best results. Having a landing page that is complicated and hard to navigate can discourage the donor or influence the amount.
It should allow donors to schedule their donations for automatic transfers. Most donors are busy with their daily lives and might just miss out on the date of the donation. Allowing consensual automatic schedules will not only make the transfer easier for the donor but ensure your contribution as well.
It should have a clear and indicative button that takes your donor straight to the landing page. Embedded buttons are easier to notice and will give the donors easier access to the landing page.
Crowd Funding Tool:
With this tool, you will allow supporters worldwide to launch their own campaigns on your behalf. This will not only build awareness but also allow larger fundraisers eventually.
Peer-To-Peer Fundraising Tools:
Many organizations miss out on donors since they do not have access to the other teams working on their behalf. A good donor management tool will allow you to launch your campaigns on their pages as well.
With this feature, the system can assess public records to estimate each donor’s contributing potential. Depending on this, it will also help find the donor’s employee matching gift opportunities.
This feature will allow your donors to choose how they want to donate from a wide variety of options. Most good software includes both text-to-give and credit card transactions.
Email Marketing And Receipts:
Email marketing is still an effective tool, and this feature allows you to send mass emails to your contacts. With email receipts, you can generate email receipts for each donation, preferably automatically.
Automatic Tax Summary:
This will help generate tax summaries automatically for each donor and sendthem to them at the financial year’s end simultaneously for less confusion.
This will show all communication and interaction you have had with your donor, including visits, emails, direct mailings, and phone calls. Having all of this under one roof can ease operation.
Donor And Contact Segmentation:
Segmenting and filtering out your contacts based on a single criterion can make for an easier and faster search. This allows you to target specific groups and maximize personalization and communication.
Contact Profiling And Pledge Tracking:
Profiling each contact automatically can help you create pages for each, pointing out their donating history, communication history, and other details. This is further reinforced with pledge tracking, where the software tracks and collects all kinds of donation pledges.
Good donor management software often allows you to create accounts for each donor. This allows the donors to view their recurring donations, donating history, tax receipts, and more.
Household And Donor Tracking:
Both these features go hand in hand, the former helping track interpersonal relationship amongst your donors and simplifying communication. And donor tracking makes sure you learn about every transaction you receive and what payment method gets used.
With this feature, you can import any kind of data to your platform’s database, even from offline sources.
Contact Duplicate Search:
Any good donor management software will allow you to recognize multiple data sources for one single contact and associate them together. Not only will this help gather more data, but also better your communication with the prospect.
You are allowed to create custom fields for both your registration forms and donation pages. This will help ease the experience for the donor and make it more convenient.
Tracking and Reporting
Donor Analytics with Custom Reports:
You can get intricate insights into your donors with a system like a donor pyramid or analytics. This can further help you create your own reports depending on specific criteria as per requirements.
You can easily set some reports, for instance, lapsed donors, and the software will mail them to you or other relevant people on a scheduled basis.
Donor Contact Records:
You should be able to view comprehensive insights about your donors with all records of every interaction between them and your organization on one platform. You should also be able to get an idea of how well your organization is doing in one dashboard.
With the software, you should be seamlessly able to connect to other applications that streamline all processes. For instance, you can choose marketing tools like Constant Contact or Emma for email marketing integrations. Similarly, the more tools you can do this with, the better it is for you. Generally, you should be able to integrate accounting, fundraising, payment processing, event registration, and other auction tools.
With this information, you now understand why implementing donor management software is necessary and how you can find the best one