I bet this is not the first time someone suggested you integrate an effective digital marketing strategy into your business. Stepping into digital marketing is pretty much fine, but why does one need a strategy for that?
Because a strategy helps you in “setting the direction to the destination you want to reach.”
Whether you just started your startup or in business for years, it is never late to create a plan that creates a real impact on your bottom line. Any Digital Marketing Services provider basically follows this pipeline for the best possible chance of success.
6 steps of digital marketing main disciplines:
- Content marketing
- Native advertising
- Pay-per-click management (PPC)
- Search engine optimization (SEO)
- Social media marketing
- Email marketing
Digital content marketing strategy
Content marketing, in the context of your digital marketing techniques is the creation and publication of useful content online. Putting out high-value content is a strategy designed to attract, educate, and maintain your target audience. It can also establish you as a thought leader in your industry.
But what is “content,” exactly? And where does it go?
When people think of content, often they think of written content. In content marketing, written content (including SEO content writing) can take the form of:
- Case studies
- Product guides
- Social media posts
- And more
But there are other types of content, too, such as:
- Google ads
- And more
Video content is particularly valuable, and has been designated “the future of digital marketing planning.” For a quick example, 69% of people prefer video over text when learning about a product or service As to where your content will go, on your website—mostly. In reality, it will benefit your digital marketing techniques if your content can be shared in multiple locations, across various channels.
Each type of content will be published online, often cross-platform (in multiple locations). For example, your website should have a section for a blog. That’s where you will publish well-written, high-value, SEO-optimized content to establish credibility and boost visibilityin steps in digital marketing
When it comes to video, you might upload your content to YouTube, then embed it in a blog, share it on Twitter, include it in your monthly email newsletter, etc.
Content marketing is a key part of the best steps of digital marketing techniques, no matter your business or agency (LinkedIn).
2. Native advertising
Also known as advertorials, sponsored content, or “sponson,” native advertising is one of the online advertising strategies that use paid media.
Native advertising is a combination of content and advertising, using sleek and non-intrusive ads that are designed to blend into the website or platform you’re browsing.
It is popular in some of the latest digital marketing techniques because native advertising creates a better, more integrated user experience. Native ads are less disruptive than traditional pop-ups or banners. Instead, they integrate seamlessly into the organic content being perused so that customers are exposed to promotional ads without it being frustrating or clunky.
Native advertising can be broken down into several different forms. Each form can benefit your digital marketing strategy in different ways, depending on your goals.
- Infeed/in content. By “feed,” we mean news feeds and social media feeds like Instagram, Facebook, and Twitter. Native ads are interspersed into feeds, articles, blog posts, and more, blending in with organic content.
- Content recommendations. Suggestions are provided at the end (or along the side) of an article or website page, recommending related products, services, content, and more.
- Promoted search listings. Ever notice the listings that appear at the very top of your
Google search results? If you look closely, you’ll notice the faint “Ad” label.
3. PPC in digital marketing
Pay-per-click advertising is best known as PPC.
PPC in digital marketing can be a great part of your overall strategy and is related to the point about promoted search listings above. PPC advertising involves online ads; advertisers pay each time a user clicks on one.
Basically, if you pay to have your website or offer listed at the top of a search engine results page (most commonly Google, but also Bing, Yahoo, and on social media channels), potential customers will find you when they search relevant keywords. The charge is accrued based on how many people click the ad.
The best digital marketing strategies involve a variety of tactics, and PPC in digital marketing is important to have in your tool belt.
Some folks tend to shy away from paid online advertising strategies, but when executed effectively, PCC can benefit any business, from agencies to radio broadcasters.
4. Search engine optimization (SEO)
SEO is the practice of improving a website so that it becomes search engine friendly and brings organic traffic to the website. It is an essential part of any digital marketing strategy. In fact, organic search accounts for more traffic than all other sources combined (Ahrefs).
Think about the old saying: If a tree falls in a forest and no one is around to hear it, does it make a sound? If you have a beautiful website and amazing business offering, but no one knows you exist, does it even matter?
The best digital marketing strategies take a return on investment (ROI) into account. If you invest a ton of resources into your website, but it is not being found online, your efforts have a low ROI.
Some components of SEO include:
- Meta tags
- Social media
- Product images
When agencies or businesses think about how to create a digital marketing strategy, often the SEO component can seem daunting. What are the local SEO ranking factors? Which algorithm changes do I need to care about? Which keywords will help my audience find me? SEO can be one of the toughest parts of your digital marketing strategy, that’s for sure.
Fortunately, there are many resources out there, from instructional articles to SEO white-label services.
5. Social media marketing
Social media marketing for adigital marketing techniques is the practice of promoting a product or service on social media platforms and sharing content that builds brand awareness and trust. All the best social media blogs and sites will tell you that this is typically done through a social media management platform. Key social media platforms included in many of the latest digital marketing techniques:
An effective social media marketing strategy steps not only helps promote or advertise. It can be a purposeful tool that allows brands to communicate directly with customers and prospects to establish credibility, create an affinity, and nurture brand loyalty.
Dispel the notion that social media is just for “fun.” It can be a powerful ally in monitoring your clients’ online reputations, driving traffic to their websites, communicating directly with customers, and generating new leads—all essential components of a digital marketing strategy.
6. Email marketing
Email marketing is an approach that uses email as a way of marketing to and nurturing potential and existing clients.
But first, you must build your email marketing list so that you have people to send your emails to in the first place. One way to gather new email addresses and expand your reach? Place calls to action (CTAs) on the website and blog encouraging people to sign up for your promotions or newsletters.
Other ways to build a list to make it a more valuable aspect of your digital marketing techniques include offering an incentive and using social media to prompt people to share their emails.
In addition to keeping customers and prospects abreast of new product offerings, discounts, campaigns, and other services, a “softer sell” approach can play a powerful role in email marketing. One of the most effective and often underestimated digital marketing strategy process s the act of educating, engaging, and providing value to an audience.