Are you looking for ways to boost your e-commerce sales? If so, social media marketing may be the answer.
E-commerce sales are on the rise, and social media marketing is one of the most effective ways to reach potential customers.
If you’re not already using social media to market your e-commerce business, you’re missing out on a valuable opportunity to reach a wider audience and boost sales.
With over 2.77 billion active social media users, your product or service has a vast potential
The audience, chances are good that your target customers spend time on at least one platform.
So, how can you tap into this vast potential customer base?
From using social proof to leveraging influencers, these tips will help drive more traffic to your online store and convert more leads into customers.
However, simply being present on social media isn’t enough. You need a well-thought-out social media marketing strategy that includes objectives, target audience, content, and a call-to-action.
In this article, we’ll share 7 tips on using social media marketing to boost your e-commerce sales.
Bonus Advice: Sales can improve significantly by installing the Woo-commerce plugin on your e-commerce website!
Use Social Proof
“Your most unhappy customers are your most important source of learning”
Bill Gates, Microsoft Founder
As per psychology, people feel an increased urge to do the thing that many people are doing.
In e-commerce marketing, when people stop at your platform to shop for something, they go for reviews and recommendations before deciding to buy it.
And nobody wants to buy such products with no reviews or bad reviews due to the increased number of scams.
Social proof is the first factor in connecting your audience emotionally with your platform or product. It plays a huge role in diverting your audience’s minds and making them feel connected.
So, don’t forget to add social proof to your e-commerce platform because it is also essential in boosting sales.
“When you say it, it’s marketing. When your customer says it, it’s social proof”
Andy Crestodina, Co-Founder / Strategic Director Orbit Media Studios
Create a Sense of Urgency
Scarcity-related urgency might influence people to purchase your good or service.
For example, let’s say your product is excellent, but nobody is purchasing it; it may be because they intend to do so later.
However, if you create a feeling of urgency by saying there is a limited supply, you should get it before this deadline.
“Wonder what your customer really wants? Ask. Don’t tell.”
Lisa Stone, Co-Founder & CEO, BlogHer
Do you understand the impact of what you are doing? You are convincing your consumers to buy your product by overcoming inertia.
What will you get as a consequence, then? Yes, you are achieving your goal of growing direct or indirect sales.
Offer Discounts and Coupons
To understand how discounts and coupons affect sales,
Consider the following scenario:
You visit a store with a variety of clothing, but no discounts are offered. Their platform doesn’t provide any coupons. On the other hand, you come across a different store that sells a wide selection of clothing and gives coupons and discounts on your purchase, as well as an additional discount on an extra purchase you will make later.
How will you proceed? Obviously, you’ll choose the provider who offers quality along with deals and coupons. Who doesn’t want to save money, after all?
What do we learn as a result? In summary, coupons assist retailers or marketers in boosting sales and cultivating client loyalty. Directly, you may outperform your rivals by doing.
“Move towards the data instead of other way around, senders will need more data-points to personalize communication that will drive user engagement”
Willem Stam E-mail Systems
- Use Attractive Visuals
Attractive visuals have a big influence when it comes to marketing.
A product list with images is more interesting to read than one without.
However, the quality of vision may also be measured in addition to visual image quality.
Visuals may increase user engagement in your product by 5 times over those without them.
- Tell a Story
Another crucial tool for establishing a connection between your business and your consumers is storytelling.
“You should learn from your competitor, but never copy. Copy and you die”
Jack Ma, EC Alibaba Group
You may demonstrate to your clients who you are and how you set yourself apart from the competition by sharing a narrative with them.
Instead of seeming like you are simply promoting your goods, tell your consumers a narrative to help them feel connected to you. Because everyone in marketing is doing the same thing, advertising your goods to them won’t have much effect.
Tell them your story as though you are talking to them personally.
- Use Influencers
“You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store”
Paul Graham, Y COMBINATOR
Do you know the most crucial benefit of influencers for eCommerce marketing or any other kind of marketing?
You’re right, of course.
Using influencers, you don’t have to wait long to gain your prospects’ trust.
The ability of influencers to persuade customers to purchase your goods or services may significantly impact your brand and product since so many prospective customers trust them.
The technique to increase your sales will be through this influence.
Another thing to consider is that influencers do have influencers among their followers. If they appreciate your product or service, they will tell their followers about it, and the cycle will continue.
And what will you receive? Yes, you will make significant sales and quickly establish your brand’s identity.
- Create Dedicated Landing Pages
“Customer service shouldn’t just be a department, it should be the entire company”
Tony Hsieh, CEO of Zappos
When you search for an e-commerce product on a search engine, it shows some results. Then you click on a website.
Once you click on it, it will lead you to its landing page. But you soon discover that the platform lacks all of these qualities and has an unattractive UI.
What will you do then?
Exactly, you will return to the first page and click on another site. But then, when you land on its page, it is so practical and appealing that you can’t resist exploring this webpage or buying its product.
What can we now infer from it?
We comprehend that the most successful and eye-catching landing pages can:
- Increase conversion rates
- Improve your marketing efforts overall.
- Generate more leads.
Boosting online e-Commerce sales is an ever-learning process. The more you’re willing to step forward and innovate, the higher your chances of outwitting and outperforming your competitors.
Phew! That’s all from my side. But there’s no need to apply all these tips today.
Finishing with a renowned person’s words,
“I don’t create companies for the sake of creating companies, but to get things done.”
Elon Musk, CEO & CTO of SpaceX, Investor in PayPal
“Do not be embarrassed by your failures, learn from them and start again.”
Richard Branson, founder of the Virgin Group
I would adore hearing back from you too. If you have any queries, could you leave them in the comment section below? Or contact Soft Stings Marketing Agency