5 Easy Steps You Can Perform Microsoft Ads Event Tracking Using Google Tag Manager Tool


The one and the only reason to run PPC ad campaigns is to convert the visitors or prospects into loyal customers. Now, without tracking or monitoring your campaigns, do you really think you can expect positive results?

Without keeping track of your campaign performance, it is not at all possible to find whether the campaign is running well or not. This is when you need some online tracking tools to get an insight into the campaign. Technically, this particular process is termed conversion tracking. Now, this particular method is made for Google Ads.

PPC specialists offering PPC management services in Delhi India pay more attention to creating Event Tracking when they run the ad campaign on Microsoft. This setup is purely designed for your Microsoft Ads.

Why you should prioritize Event Tracking on Microsoft Ads?

After creating a Microsoft Ads account, a UET tag code is obtained. This particular UET tag is provided to use for all your web pages. The UET tag is nothing but a pixel that helps you to keep an eye on every page of your site along with its performance. The best thing is you can even track your conversions and accomplish all your URL goals. We guess you can relate to why the specialists show interest in even tracking on Microsoft.

Now, since you know why it is important to put emphasis on event tracking, you must be interested in learning the steps that can help you to perform the task on your own. Is it so? Let us uncover the steps one by one and you just follow them with patience.

5 Simple steps you can perform Microsoft Ads event tracking process using Google Tag Manager

  1. Start with creating a new conversion goal in Microsoft: Whenever you think about conversion tracking or event tracking, make sure you start with creating new conversion goals in Microsoft ads. Login to your Microsoft Ads accounts and navigate to the Tools section where you will find conversion tracking as a column.
Click on the “Conversion Goals” under this column and create new conversion goals according to your business purpose. Edit the name of your new conversion goal, this will help you to track your conversions properly.

Once the new conversion goal is set, a pop-up alert displays on the screen. It states that the user should customize the UET tag so as to start the event tracking process conveniently. You will be then directed to a page that contains goal details and custom events. Under custom event, you will notice four fields – category, action, label, and value. You can set them to track your goals properly.

2. Create custom tags with Google Tag Manager: Google Tag Manager plays a significant role in your Microsoft Ads. Your event tracking process won’t get complete without customizing a few fields with your Google Tag Manager.

In this Google Tag Manager, you need to create custom tags along with triggers to set your event goal. We will talk about the trigger setting in the next point.

Do you remember the UET tag that was given to all your web pages? The pixel tracking code is designed to track all your URLs. But for this, you need to customize the tag, as said on the alert.

Google Tag Manager allows you to create new tags for your Microsoft Ads. Move on to Tag configuration and select Bing Ads from the integrations list. You will get a Bing Ads UET Tag ID straight from the Microsoft interface. Note the ID and click the submit button to visit the next page.

On the next page, you get the access to switch the event type from “Page Load” to “Custom”. The moment you switch the type, a new page appears where you can add data to the fields including Event Category, Action, and Labels.

3. Use custom triggers in Google Tag Manager: Next, you need to customize the triggers in your Google Tag Manager. While you set up the tag with Google Tag Manager, you will come across the “Triggering” option. Click on it to visit the Trigger Configuration page.

On this page, you will find different triggering options. Choose one trigger option based on your advertising goal and move on to the next step.

4. Put event parameters properly in Google Tag Trigger: Now, it is time for the event parameters. When you are setting up a Microsoft event, you have tons of fields to set in the GTM trigger.

The parameters that you need to put include goal value, category, action, label, and value. Set the parameters in such a way that they make sense to your Microsoft Ads and GTM Trigger.

5. Put event parameters in Microsoft Ads account: Finally, it is time to put the event parameters to your Microsoft Ads account. Here, you have the same parameters, just like the previous one in your Google Tag Manager.

You should note down that the parameters you choose for your Microsoft Ads will narrow down the goal, helping you to accomplish them in an easy way. Therefore, you should handle this with perfection.

The Bottom Line

Have you contacted an online reputation management company? Guys, your reputation depends on the activities you performed in front of your audience. One significant factor that can boost your brand reputation online is the paid advertisements. These ads are responsible for generating more clicks and driving more conversions, resulting in higher ROI in business. The better your conversions are, the better will be your brand reputation.

Therefore, if you are concerned about fixing your reputation issues, make sure you take care of the ads displayed on Microsoft, Google, and other platforms. If they work well, you get a chance to enjoy good brand impressions online.
The one and the only reason to run PPC ad campaigns is to convert the visitors or prospects into loyal customers. Now, without tracking or monitoring your campaigns, do you really think you can expect positive results?

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