4 Best Marketing Tools Every Small Business Should Have
In 2021, businesses have access to a wide range of tools to truly transform their marketing efforts and take their business to the next level. Here a few important ones that can truly make a dent in your marketing:
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Hootsuite
In today’s world, social media plays a huge role in the success of any business. To thrive in this digital world, social media marketing is a must-have.
A digital marketing tool like Hootsuite allows you to schedule your social media posts across all platforms far in advance. With Hootsuite, you can manage social media profiles for more than 30+ platforms. Imagine all the time you could save?
With a tool like Hootsuite, you can:
- Schedule posts in advance and target your audience when they are most active, while you’re sleeping in on your day off.
- Reply to questions and comments through the dashboard without having to go on individual platforms.
- Reporting tools to see which social media campaigns are working most effectively and use its data to calculate ROI.
What are you waiting for? Get Hootsuite and get all your social media content for future weeks and months to come, all in a day’s session or less.
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Canva
Every business requires good visuals and design. Don’t have a professional graphic designer or design skills? No Problem!
Cava is a graphic design tool that is easy to use! Create professional-looking visuals for just about anything, the web or print.
The platform has layouts available that you can use and swap out images for your own along with texts and fonts. Don’t want to work off a layout from Canva? You can custom make your own.
They offer designs for various media outlets like Facebook, Instagram. Twitter and much more. With Canva you can start getting creative with your visuals!
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GetEmail.io
GetEmail.io uses Big Data and Machine Learning Algorithms to find the email address of any professional of any company in the world, in just seconds.
Used by big companies around the world, this tool finds the email address of anyone on Earth using the first name, the last name, and the domain name of his company.
Manually, it would take you around 5 minutes to find an email. That’s if you’re able to locate it that is. With GetEmail.io, this happens in a matter of seconds. If you are searching for 20 email addresses per day, GetEmail saves 2 hours of your precious time!
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Mailchimp
Mailchimp is an email marketing tool that allows you to engage with your target audience via email. Mailchimp allows you to send out email newsletters with offers, updates, information, and more.
Mailchimp’s “Forever Free” account is perfect for small businesses and those just getting into email marketing. Get a list of 2000 subscribers to start and 12000 monthly sent emails.
If you want more bang for your buck, a cheaper alternative is EmailOctopus – their free plan covers your first 2,500 subscribers (so 500 more than Mailchimp). And for larger lists, prices are up to 60% cheaper.
Like Mailchimp you have everything you need to grow your audience, including pop-up forms and landing pages. Plus, you can send beautiful emails, set up welcome messages and segment your contacts for more personalised campaigns”.
Send out professional, beautifully designed campaigns that can get you personalized recommendations and powerful data analysis. With their detailed analytics, you can gather data on:
- how many people opened your email
- your response rate compared to the industry average
- how many people unsubscribed upon receiving an email
- links that were more frequently clicked
Mailchimp is flexible, easy to use with its simple interface, and is easily customizable to your email campaign needs.
