3 Things to consider when developing an eCommerce website
Nowadays, shopping can easily be done through the Internet. Many customers go online first before making their purchases. Most of them end up buying products online without going to the physical store. That is why many businesses find ways to have their products and services available online. One of the ways they found is to develop an eCommerce website. Not only are eCommerce websites convenient for customers, it is also a good tool for the company to gauge their customer demographics and track company performance.
eCommerce websites are now easier to build because of the many website building platforms. However, if you want to have a great online store, you should consider hiring an SEO company in Singapore. They can create an online shop from scratch based on your preference. If you are planning to take that route, there are some factors that you should consider. In this article, we will discuss 3 things to consider when developing an eCommerce website with your SEO consultant Singapore.
#1 – Responsive design
Many people use their mobile devices to access websites. More and more of them are now able to do online shopping through their smartphones and tablets. They don’t need to sit in front of a computer to be able to do their shopping. Thus, conventionally, a large portion of a website’s traffic has been coming from mobile devices. For that reason, you must make sure the website is responsive to these devices when you develop an eCommerce website.
You must ensure that your eCommerce website is optimized for mobile devices with different screen sizes. This is so the website will be able to provide a great user experience to your customers. The kind of website design that can give you this result is the responsive website design. This is a design that a good SEO consultant in Singapore is very familiar with. They also highly recommend this website design for all of their clients.
A responsive website design makes an eCommerce website more accessible and usable on any device. They have fluid grids that allow page elements such as text, images, and videos to resize smoothly. They also have tag sensors so the website will be able to identify what is the screen size of the device it is being viewed on. A templated website is difficult to modify to become responsive. That is why it is recommended that you hire a SEO consultant Singapore specialist to develop eCommerce website.
Although your eCommerce website is easy to navigate, some customers still get lost on the website. They find it difficult to search through the web pages to find what they need. That is why it is very helpful if you install a website search button. This feature can be incorporated effortlessly by an experienced SEO company Singapore, if you would like to have this feature on your website.
A large number of eCommerce website visitors use the search button to find the products that they want. It is one of the first things they look for when they visit an online store. Thus, it is a must that you put the search button on the middle top part of the webpage during the development process.
Furthermore, you need to ensure that the search button is not only easy to use but also accurate in providing results. You must add filters to the search button. This will help the users narrow down their search by categories such as type of product, size, color, price range, brand, and so on. To make the search button even more effective, you should organize products based on their categories and put detailed descriptions.
As a result, your customers can get specific results that they are looking for. This reduces the amount of time they take searching for a product, thus improving their shopping experience. If you are unsure of how to implement this feature on your own, you can request the assistance of an SEO company in Singapore.
#3 – Website security
All websites, especially the eCommerce ones, must support SSL. This feature allows information to be encrypted to secure them. This is vital in eCommerce businesses since they ask for payment information such as credit card numbers and other customers’ personal information. Any good SEO company Singapore would definitely address this key issue first before even implementing other features of the eCommerce website.
Customers are wary when it comes to providing this information online. Thus, it is important that you can assure your customers that all their data is secured and will not be saved in a database. In addition, the website should meet PCI compliance to be permitted to transact credit cards online. The easiest way to ensure that your website has security features is to hire an SEO consultant Singapore to develop an eCommerce website. This feature is arguably the most important one for your website, so you have to make sure to get it right.
There are many factors to consider when you are planning to develop an eCommerce website. To ensure that you will get all these factors integrated into your online store, you should look for a qualified SEO consultant in Singapore. They are able to integrate all the features you need into your company’s website and ensure top-tier security and ease of mind for your customers. Therefore, it is important for you to choose a good SEO company in Singapore to assist you with all your needs.