A website is the only platform through which you interact with your customers. Your website speaks for you. A prospect will get all the information about you and your business through your website, and remember that the first impression is the last. Getting your website designed properly and efficiently is the most important task for any business. A good-looking website can easily bring natural traffic and sales to your business.
Where efficient web designing is the most crucial part of the business, many do bad practices while building their website. In this scenario, bad web designing can directly impact your business strategies and decrease your performance.
20 Most Common Web Design Mistakes to Avoid
To beat your competitors behead, you have to build your website in such a way that the user will get all the information about your company automatically, which can further become a factor for generating trust. As the best web designing company in Gurgaon, we list the top web designing mistakes that we frequently have in our client’s or others’ websites in our experience.
1. Website is not Mobile Friendly
Many users are using mobile devices to visit websites to check for the services or products they need. If your website does not have a high user interface, then the bounce rate of your website will be extremely high. If the website’s graphics dimensions are not fitting properly on the mobile, then the user may not be able to access your website properly.
It is always recommended to check your website in both desktop and mobile view so that you can check the interface of your website and so that if you find any problem related to the website, it can be fixed simultaneously.
2. Missing Call to Action (CTA)
A CTA is the main thing of any website. Through a CTA, you can accomplish your financial goal. If a proper CTA is missing from your website, you may get enough traffic on your website but fail to get enough conversions.
Whatever the CTA is, it is supposed to be completely planned by your overall strategy. Whether you want them to sign up or purchase your products, you have to maintain a seamless flow of CTA. Whatever you want to get done, ensure your web design follows that pattern.
3. Website Loading Page is too High
When your website takes too much time to load, you must look at the design elements again. The faster your website is loading, the better visitors will experience it. To improve the website loading page, you must properly optimize the images on your website, especially on the home page.
Themes, modules, and hefty plugins can decrease the speed of your website’s loading page. Updating or using the new elements versions can help you increase the speed of your website loading.
Also, make sure to test the loading page of your website before publishing it live.
4. Incorrect use of Content and White Space
Content is the most important part of a website, and content is what conveys your message to the visitors. We have seen many websites making many mistakes while selecting the font sizes and types. Make sure to use the best colors and fonts to improve the readability so that the users can avail complete information about your company with less effort. It will further help you to increase the sales conversion.
If the reader finds it difficult to understand your website’s content, you will lose them without taking them through the Call to action step.
5. Using no SEO techniques
Building a website without SEO techniques is no use. SEO ensures that your website appears on the top search engine result page (SERP) rankings. By keeping in mind the SEO techniques while building your website, you can add an advantage to your website, which will help you capture the market easily in the future.
Additionally, performing analytics during SEO can help you to check the average duration of the time spent by a user. It can also examine why the users leave the page without leading to CTA.
6. Bad Quality or Irrelevant Images
Visual content, i.e., photos and graphics, are integral to taking the viewer towards the CTA action. Great images can easily convey difficult messages quickly. If you have added poor-quality graphics or some extra graphics without any need, it will muck up your website and increase bounce rates.
We live in a time where everything is delivered to us instantly at our doorsteps without effort. These online websites are surely rising mainly of their navigation menu.
Properly adding a navigation menu to a proper site location with proper visibility can help your site visitors search for products and services easily, which will directly improve the CTA ratio.
That’s why spending time while building your website development is recommended and adding a proper navigation route.
8. Bad Designing and Layout
A website needs to be functional for your users, especially when you want them to complete a task such as ordering an item or signing up for a newsletter. If the pathway around your website has not been mapped out or built incorrectly, the visitors can get stuck in a loop, and they will exit your website.
If you are seeing a high bounce rate on your website, you must look at the design and layout elements and undertake the necessary steps to improve the design.
9. Missing Contact Details
Honestly, missing your company’s contact details is the ugliest mistake some companies are making. The time your visitor is thinking about purchasing order is the most crucial. A visitor will verify the company’s details and contact information without making the order. If the visitors cannot find your contact details, they will likely get frustrated with your website and may leave it immediately. Your contact us page must be a single click away from the visitor or try to put basic contact details at the bottom of every page to create a trust factor in the visitor’s mind.
10. Placing Ads at the Wrong Location
You are advertising the main evil when it comes to web designing. Even by practising all the good methods for creating an excellent web design, placing the ads at the wrong location can frustrate your visitor and make you lose traffic. Before putting any ads, double-check the location and check how your visitor will see the page. However, try to pay some extra attention to the pop-ups, keep yourself in the shoes of visitors, examine all the cons of the ads, and check whether you can close the pop-ups quickly.
11. Making use of a generic 404 page
A 404 page is the page on your website that users arrive at if they try to access a URL that no longer exists. This is frequently the result of moving, renaming, or deleting pages from your website.
A basic 404 page isn’t the worst thing in the world, but if you deliberately create this page, you can get a lot more out of your site. A excellent 404 page has a few elements.
12. Insufficient contrast between text and backdrop colour
This is a common error I see many people, even designers, make. Light grey may appear wonderful in your colour scheme, but it is difficult to read for many individuals. Contrast is a crucial component in the accessibility of your website, which more and more users are understanding in 2022.
13. Using an insufficient font size
This also pertains to accessibility. Many visitors will be unable to understand your website’s paragraph font if it is too tiny (and they will not zoom in). The minimum font size you should use is 16px. It is preferable to go even larger, especially on copy-heavy pages such as blog posts.
I propose making your blog entries’ font size larger than the rest of your site. This may appear unusual to you, but it makes it lot easier for website visitors to read. CSS may be used to target only the paragraph font in your blog articles. Simply paste this code into your site’s Design > Custom CSS area.
14. Using all capital letters
If there are more than a few words in the text, it is difficult to read. While uppercase text might assist visitors in scanning your website by differentiating headlines or titles, it should only be used for one sort of headline. If a headline is longer than 7-10 words, it should not be in capital.
15. Using an excessive number of typefaces
Unless you’re an expert in typography, your website should only use 2-3 typefaces. I usually select a sans serif and a serif font that complement each other, and then add one fun branding typeface for restricted use in places like as headlines.
If you’re looking for font combinations, I recommend visiting Typewolf’s highlighted sites and font recommendations.
16. Using generic stock photos from other websites in your business.
I enjoy utilising stock photographs for website design, but you must be careful not to use the same images that everyone else in your business is doing. Instead of selecting the first result from an image search on a website like Unsplash, look a bit deeper to locate something genuinely on-brand.
17. Having visuals that are fuzzy
Blurry photos make your website appear amateurish. Make sure that any photographs you use do not become fuzzy at bigger sizes. Check your website at the largest feasible screen size to ensure that your photos still appear decent.
18. Missing image meta data
Every image you upload to your website should have meta data associated with it. The greatest meta descriptions are brief but detailed. Make sure your meta data includes keywords for image-heavy websites and pages.
If you haven’t been updating the meta data on pictures as you’ve constructed your site, start with your most popular and essential pages and work your way down.
When you upload or edit a picture in Squarespace, you may change the Image Name.
19. Failing to write copy with your ideal clientele in mind.
This one should be straightforward, but it’s easy to overburden your website with material merely to have something to say. Rather of writing about everything and everything, it is critical that the information on your website, including blog posts and photographs, be relevant and beneficial to your prospective clientele.
20. Essential pages are missing (or having too many pages)
When utilising a template to build a website, it’s tempting to get caught up in trying to fill up every available page. However, the finest websites keep things simple by focusing on the most crucial sections and removing anything unnecessary.
Not sure what pages you need? Start with a sitemap. List out the pages you need on your website to take visitors from landing on your homepage or blog post to taking action. These pages might include:
21. Having non-scannable website content
People do not read websites in the same manner that they read books. Visitors to your website will browse for content that is important to them rather than reading every word in sequence. To make your information easy to skim and highlight the most critical ideas, utilise headings, bullet points, and illustrations.
As an added benefit, Google prioritises headlines over paragraphs, so keyword-rich headlines will boost your search engine ranking.
22. Failure to include keywords and phrases in your material
Your website isn’t working for you if you’re creating amazing content for your target clientele but they can’t discover it. This is where keywords come into play. You must understand how people find your website (and what you want to be renowned for) and use those keywords and phrases throughout your site.
While designing a website, keep your target audience and brand image at every step of the web designing process. Although, we strongly recommend you invest some pennies in outsourcing the services from web designing company. Trying to perform each business activity yourself can become a huge problem for you. Web designing is a big task, and performing it daily by yourself for years and years is not worth it.
We at Advology Solution are one of the best web designing companies in Gurgaon. We believe in results and are a one-stop solution for all digital marketing needs. Our professional web designing team with vast experience comes with unique ideas to make a high user interface and beautifully designed website for our clients.