Longer content consistently ranks better than short content, and they also get more shares on social media. This is no coincidence: In February 2012, Google released Google Panda, an algorithm update that affected around 12% of all results and negatively affected “light content” sites. That is why your content strategy should focus on long, argued content.
The long-form content is a content of about 1200 words or rained s, most of the contents of a short form of 500 to 800 words.
While some may argue that audience attention spans are getting shorter and shorter, so the 500 to 800 news type range is better to keep their attention, but producing longer articles is a great way to go. to increase visitor engagement and provide them with an informative and authentic experience.
This is where understanding user intent comes in. If your visitor is looking for an informative guide, long content is your key. However, some topics may not require a lot of text, such as news or product pages.
Think about the intent behind your keywords and make sure that you come up with a word count for your article that delivers the full expected value.