Exploring new avenues to offer content to your clients is one approach to keep your video marketing fresh. How can you innovate to broaden your reach in new and creative ways as you revisit your video promotion checklist for your upcoming campaign?
Let’s look at 11 channels that go above and beyond the norm and can help you take your video to new heights:
Promotion within the app
Mobile video viewership in the United States is estimated to reach 179 million in 2020, according to Statista. When it comes to video advertising, there are numerous options for reaching mobile viewers. You can connect with audiences right within the apps they use the most with in-app mobile ad delivery. Video marketers can personalise their target demographic within the in-app network, similar to other programmatic exchanges like YouTube or paid social advertising, to guarantee they’re targeting the appropriate customers at the right time and Smart ways to get more YouTube subscribers in 2022.
Streaming Video with Interactivity
The rising popularity of video streaming services such as Netflix, Hulu, Disney+, and Amazon Prime is changing the way people watch movies. Marketers may offer new experiences by making streaming commercials more interactive, unlike traditional broadcast or cable networks. Companies can allow viewers to select the types of advertisements they wish to see, or they can click on various alternatives to learn more about items or services right on their television screen. This allows marketers to experiment with different forms of calls-to-action in a completely new channel (literally!).
Getting a Piece Of The Gaming Market
Advertsing through gaming consoles and other video game collaborations, including streaming services, can be a great approach to reach new audiences, especially among Millennial and Gen Z purchasers. According to Cision, 2.6 billion people worldwide play video games, with American gamers reporting collectively playing over 50 million hours every day. In-game advertising, in-console advertising, and collaborations with prominent streaming services like Twitch are all avenues for marketers to tap into the gaming business.
Backgrounds for Website Headers
Placing videos on your website provides a slew of advantages, from enhancing SEO to elevating your content. From the moment they arrive on your page, visitors will be captivated by an animated video site header. We are so enamoured with this strategy that we have our own video on our homepage!
Sites for Product Reviews
Consumers can use third-party customer review sites to check out a product or service and get real-world feedback from other customers. It’s the ideal spot for showcasing your product explainer video or hosting your own customer testimonial films. Software review sites like G2 and Capterra provide multiple alternatives for filling out your company profile page for IT enterprises, allowing you to share information and create unique calls-to-action.
Sites for Employer Reviews
Customers aren’t the only ones who look at company review sites; new potential workers do as well. Employer review sites like Glassdoor, BuiltIn, and Indeed may help you engage top talent early and show new candidates what it’s like to work at your firm by hosting your explainer video or corporate culture fil
How To Use Recruitment Videos To Attract Top Talent (Related)
As we’ve previously discussed, direct mail is making waves in the world of video promotion. Marketers can use direct video mailers or video brochures to connect the real and digital worlds by combining interactive experiences with traditional content marketing.
Become the owner of a digital billboard
Billboards have been around for a long time, but the growing popularity of digital billboards is allowing businesses to experiment with the age-old medium. Companies may better understand where and how to market OOH utilising location-based data and analytics, allowing for greater precision when addressing target audiences using offline media.
On-the-Go Video Advertising
Digital billboards aren’t just static any longer; they’re also becoming “mobile.” Buses and taxis both have unique video display options, allowing you to reach out to your target audience in key cities or regions.
Backdrops for Video Trade Shows
Video may be used in a variety of ways to help you stand out on the trade show floor. If you want to make a bigger impact, you can use video increase channel then use get more YouTube subscribers backdrops instead of the usual backdrops. Embedded screens, touchscreens, and vibrant backlighting are all options for making your setup stand out. With the flexibility to adjust different screens to create novel experiences, video walls can bring your content front and centre.